Grand Seiko 61GS 'Kirazuri' black leather strap on a textured dial

This Is How You Do Gold...

The Grand Seiko 61GS 'Kirazuri'

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Zenith watch with blue face on a wooden surface

When Zenith Changed the Tempo

Zenith El Primero 'TV Case'

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Circa 1960's

Breitling Navitimer 'Mille Miglia'

IN THE SHOP

INTRODUCING...

A new era of Analog:Shift Straps

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Patek Philippe

Built to outlive generations.

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The Latest Drop

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Heuer Carrera 'Dato 45'Heuer Carrera 'Dato 45'
Heuer Carrera 'Dato 45' REF 3147S
$9,950
$9,950
Universal Genève Cioccolatone 'J.W. Benson'Universal Genève Cioccolatone 'J.W. Benson'
Universal Genève Cioccolatone 'J.W. Benson' REF 109502
$6,950
$6,950
Bulova 'Fancy Lug' Dress WatchBulova 'Fancy Lug' Dress Watch
Bulova 'Fancy Lug' Dress Watch
$3,250
$3,250
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 5227G-010
$42,950
$42,950
Unimatic Modello Uno Carbon GMT Limited Edition for HODINKEEUnimatic Modello Uno Carbon GMT Limited Edition for HODINKEE
Unimatic Modello Uno Carbon GMT Limited Edition for HODINKEE REF U1S-C-GMT-H
$1,750
$1,750
Jaeger-LeCoultre Reverso Classic DuettoJaeger-LeCoultre Reverso Classic Duetto
Jaeger-LeCoultre Reverso Classic Duetto REF Q2668432
$12,250
$12,250
Girard-Perregaux GyromaticGirard-Perregaux Gyromatic
Girard-Perregaux Gyromatic
$1,950
$1,950
Cartier Santos Carrée Two-ToneCartier Santos Carrée Two-Tone
Cartier Santos Carrée Two-Tone REF 2961
$8,250
$8,250
Certina DS-2Certina DS-2
Certina DS-2
$2,750
$2,750
Cartier Tank Louis Mini MOP 'Sunrise'Cartier Tank Louis Mini MOP 'Sunrise'
Cartier Tank Louis Mini MOP 'Sunrise' REF 828003
$14,500
$14,500
Cartier Tank LC DiamondsCartier Tank LC Diamonds
Cartier Tank LC Diamonds REF 96036
$24,950
$24,950
Patek Philippe NeptunePatek Philippe Neptune
Patek Philippe Neptune REF 5080/1A
$29,950
$29,950
Cartier Tank Must XLCartier Tank Must XL
Cartier Tank Must XL REF WSTA0141
$4,950
$4,950
Breitling Aviator 765 AVI 1953 Re-EditionBreitling Aviator 765 AVI 1953 Re-Edition
Breitling Aviator 765 AVI 1953 Re-Edition REF AB0920
$5,950
$5,950
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 6007G-010
$43,500
$43,500
Longines 1938 ChronostopLongines 1938 Chronostop
Longines 1938 Chronostop
$8,150
$8,150
Hamilton BrockHamilton Brock
Hamilton Brock
$2,750
$2,750
Patek Philippe World Time CloisonnéPatek Philippe World Time Cloisonné
Patek Philippe World Time Cloisonné REF 5131J-014
$124,950
$124,950
Patek Philippe Ladies Annual CalendarPatek Philippe Ladies Annual Calendar
Patek Philippe Ladies Annual Calendar REF 4947/1A-001
$44,950
$44,950
Fortis Brain MaticFortis Brain Matic
Fortis Brain Matic REF 207.10.45
$950
$950
Zenith Defy 21 Chroma IIZenith Defy 21 Chroma II
Zenith Defy 21 Chroma II REF 49.9013.9004...
$11,500
$11,500
Hamilton 'L.L. Bean' ChronographHamilton 'L.L. Bean' Chronograph
Hamilton 'L.L. Bean' Chronograph REF 9446
$3,250
$3,250
Daniel Roth Small Seconds AutomaticDaniel Roth Small Seconds Automatic
Daniel Roth Small Seconds Automatic REF 0257
$23,500
$23,500
Cartier Ballon BleuCartier Ballon Bleu
Cartier Ballon Bleu REF W2BB0033
$10,750
$10,750
Grand Seiko 61GS 'Kirazuri'Grand Seiko 61GS 'Kirazuri'
Grand Seiko 61GS 'Kirazuri' REF 6145-8030
$29,500
$29,500
Nivada Grenchen Fiber Star 'Mini'Nivada Grenchen Fiber Star 'Mini'
Nivada Grenchen Fiber Star 'Mini'
$750
$750
Enigma 'Claw'Enigma 'Claw'
Enigma 'Claw'
$950
$950
Seiko Chariot 'Disco Volante'Seiko Chariot 'Disco Volante'
Seiko Chariot 'Disco Volante'
$1,250
$1,250
Milus 'Linen' Dress WatchMilus 'Linen' Dress Watch
Milus 'Linen' Dress Watch
$1,250
$1,250
Omega 'Secret' Bracelet Watch by Gilbert AlbertOmega 'Secret' Bracelet Watch by Gilbert Albert
Omega 'Secret' Bracelet Watch by Gilbert Albert
$19,500
$19,500
Omega 'Secret' Bracelet Watch by Gilbert AlbertOmega 'Secret' Bracelet Watch by Gilbert Albert
Omega 'Secret' Bracelet Watch by Gilbert Albert
$23,500
$23,500
Hamilton ScottHamilton Scott
Hamilton Scott
$2,950
$2,950
Bulova Accutron 'Floppy Football'Bulova Accutron 'Floppy Football'
Bulova Accutron 'Floppy Football'
$1,950
$1,950
Hamilton Boulton 'Indiana Jones'Hamilton Boulton 'Indiana Jones'
Hamilton Boulton 'Indiana Jones'
$1,795
$1,795
Jaeger-LeCoultre Geophysic 1958 Limited EditionJaeger-LeCoultre Geophysic 1958 Limited Edition
Jaeger-LeCoultre Geophysic 1958 Limited Edition REF Q8008520
$10,950
$10,950
Hamilton Thinline 'Pyramid Case'Hamilton Thinline 'Pyramid Case'
Hamilton Thinline 'Pyramid Case' REF 26017 8
$3,750
$3,750
Universal Genève 'Bathtub' Dress WatchUniversal Genève 'Bathtub' Dress Watch
Universal Genève 'Bathtub' Dress Watch REF 842117
$2,450
$2,450
Patek Philippe Ladies CalatravaPatek Philippe Ladies Calatrava
Patek Philippe Ladies Calatrava REF 1289
$9,950
$9,950
Minerva 'Jumbo' ChronographMinerva 'Jumbo' Chronograph
Minerva 'Jumbo' Chronograph REF 1327
$7,450
$7,450
Bulova Accutron AstronautBulova Accutron Astronaut
Bulova Accutron Astronaut
$2,950
$2,950
Hamilton WillshireHamilton Willshire
Hamilton Willshire
$1,950
$1,950
Bulova Accutron 218 'Scallop'Bulova Accutron 218 'Scallop'
Bulova Accutron 218 'Scallop'
$3,950
$3,950
Hamilton AllisonHamilton Allison
Hamilton Allison
$2,950
$2,950
Breitling SuperOcean Heritage B01 ChronographBreitling SuperOcean Heritage B01 Chronograph
Breitling SuperOcean Heritage B01 Chronograph REF AB0156
$6,450
$6,450
Croton Nivada Grenchen AquamaticCroton Nivada Grenchen Aquamatic
Croton Nivada Grenchen Aquamatic
$1,450
$1,450
Jaeger-LeCoultre DuoplanJaeger-LeCoultre Duoplan
Jaeger-LeCoultre Duoplan
$7,950
$7,950
Girard-Perregaux Dress WatchGirard-Perregaux Dress Watch
Girard-Perregaux Dress Watch
$2,450
$2,450
Tissot Seastar Navigator ChronographTissot Seastar Navigator Chronograph
Tissot Seastar Navigator Chronograph
$2,750
$2,750
Nivada Fiber Star World Time 'Mini'Nivada Fiber Star World Time 'Mini'
Nivada Fiber Star World Time 'Mini'
$495
$495
Enigma 'Claw'Enigma 'Claw'
Enigma 'Claw'
$750
$750
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The Definitive Vintage Jaeger-LeCoultre Collection

He wrote the book on Jaeger-LeCoultre. Then he built the collection. Now both are available.

Storage + Travel

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WOLF X Analog:Shift Flatiron II 5-Piece Watch BoxWOLF X Analog:Shift Flatiron II 5-Piece Watch Box
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$225
$325
$225
Analog:Shift Autosport Collection 10-Piece Watch BoxAnalog:Shift Autosport Collection 10-Piece Watch Box
Analog:Shift Autosport Collection 10-Piece Watch Box
$300
$575
$300
Moonshot 3-Piece Travel TubeMoonshot 3-Piece Travel Tube
Moonshot 3-Piece Travel Tube
$125
$235
$125
Clipper 3-Piece Travel TubeClipper 3-Piece Travel Tube
Clipper 3-Piece Travel Tube
$125
$235
$125
Vintage Collection 3-Piece Hex Travel TubeVintage Collection 3-Piece Hex Travel Tube
Vintage Collection 3-Piece Hex Travel Tube
$145
$245
$145
WOLF X Analog:Shift Flatiron II 5-Piece Watch BoxWOLF X Analog:Shift Flatiron II 5-Piece Watch Box
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$250
$275
$250
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Analog:Shift

BRAND ANIMATION

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LATEST TRANSMISSIONS

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The Patek Philippe Calatrava Ref. 2509

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A Brief History of The Official Preppy Handbook

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Under the Radar: Lemania

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Watch Spotting at New York Fashion Week Fall/Winter 2026

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10 New and Unusual Watches at Analog:Shift: February 2026

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A Brief History of Aviator Sunglasses

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The Cartier Santos - A Perfect Everyday Watch

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10 New and Unusual Watches at Analog:Shift: January 2026

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A Brief History of the Aran Sweater

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The Analog: Shift collection reimagines pre-owned and vintage watches for the modern collector, from tool watches made for adventure to conceptual high design timekeepers.

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