Croton Chronomaster Aviator Sea Diver

A Tool Watch From The Age Of Adventure

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Grand Seiko 61GS 'Kirazuri' black leather strap on a textured dial

This Is How You Do Gold...

The Grand Seiko 61GS 'Kirazuri'

in the shop

Patek Philippe

Built to outlive generations.

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INTRODUCING...

A new era of Analog:Shift Straps

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The Latest Drop

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Universal Genève White Shadow 'Mosaic'Universal Genève White Shadow 'Mosaic'
Universal Genève White Shadow 'Mosaic' REF 866143
$4,950
$4,950
Universal Genève 'Linen' Dress WatchUniversal Genève 'Linen' Dress Watch
Universal Genève 'Linen' Dress Watch REF 166101/02
$3,250
$3,250
Daniel Roth Master ChronographDaniel Roth Master Chronograph
Daniel Roth Master Chronograph
$27,500
$27,500
Girard Perregaux Casquette 2.0Girard Perregaux Casquette 2.0
Girard Perregaux Casquette 2.0 REF Reference 39...
$3,500
$3,500
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 2555J
$27,500
$27,500
Seiko Prospex GMTSeiko Prospex GMT
Seiko Prospex GMT REF SPB509
$2,100
$2,100
Girard-Perregaux Laureato Chronograph 42Girard-Perregaux Laureato Chronograph 42
Girard-Perregaux Laureato Chronograph 42 REF 81020-11-325...
$10,450
$10,450
Piaget Protocole 'MOP'Piaget Protocole 'MOP'
Piaget Protocole 'MOP' REF 19154
$7,450
$7,450
Jaeger-LeCoultre Reverso ClassicJaeger-LeCoultre Reverso Classic
Jaeger-LeCoultre Reverso Classic REF Q2788520
$9,500
$9,500
Baume & Mercier TV StingrayBaume & Mercier TV Stingray
Baume & Mercier TV Stingray
$3,200
$3,200
Chopard Grand Prix De Monaco Historiques ChronographChopard Grand Prix De Monaco Historiques Chronograph
Chopard Grand Prix De Monaco Historiques Chronograph REF 161256-5003
$12,500
$12,500
Girard-Perregaux Laureato Chronograph 42Girard-Perregaux Laureato Chronograph 42
Girard-Perregaux Laureato Chronograph 42 REF 81020-11-431...
$10,000
$10,000
Girard-Perregaux Laureato 42mm 'Aston Martin' EditionGirard-Perregaux Laureato 42mm 'Aston Martin' Edition
Girard-Perregaux Laureato 42mm 'Aston Martin' Edition REF 81005-32-308...
$19,500
$19,500
Patek Philippe Annual Calendar Flyback ChronographPatek Philippe Annual Calendar Flyback Chronograph
Patek Philippe Annual Calendar Flyback Chronograph REF 5905P-001 $87,500.00
Breitling Chronomat GMTBreitling Chronomat GMT
Breitling Chronomat GMT REF AB0420
$6,450
$6,450
Cartier BaignoireCartier Baignoire
Cartier Baignoire
$29,950
$29,950
Piaget Protocole 'Bark'Piaget Protocole 'Bark'
Piaget Protocole 'Bark' REF 81556
$5,250
$5,250
Movado Field WatchMovado Field Watch
Movado Field Watch REF 85065
$6,450
$6,450
Chopard Monterey Historics 1994 ChronographChopard Monterey Historics 1994 Chronograph
Chopard Monterey Historics 1994 Chronograph REF 8271
$3,400
$3,400
Seiko 'Grandfather Tuna'Seiko 'Grandfather Tuna'
Seiko 'Grandfather Tuna' REF 6159-7010
$5,795
$5,795
Bulova Accutron 'CK'Bulova Accutron 'CK'
Bulova Accutron 'CK' REF 218
$1,200
$1,200
Universal Genève Ladies PolerouterUniversal Genève Ladies Polerouter
Universal Genève Ladies Polerouter REF 216762
$895
$895
Bulova Accutron Spaceview AlphaBulova Accutron Spaceview Alpha
Bulova Accutron Spaceview Alpha
$4,500
$4,500
The Cartier Tank Chinoise 'CPCP' by Cartier features a rectangular gold case, cream dial with black Roman numerals, blue hands, and black leather strap—an iconic luxury timepiece displayed on a light textured surface.The Cartier Tank Chinoise 'CPCP' by Cartier features a gold rectangular case, white dial with black Roman numerals, blue hands, and a black leather strap.
Cartier Tank Chinoise 'CPCP' REF 2684G
$29,000
$29,000
Cartier Tank Louis LadiesCartier Tank Louis Ladies
Cartier Tank Louis Ladies
$17,500
$17,500
Bulova Oceanographer 'Devil Diver'Bulova Oceanographer 'Devil Diver'
Bulova Oceanographer 'Devil Diver'
$1,295
$1,295
Zodiac Orbiter AutomaticZodiac Orbiter Automatic
Zodiac Orbiter Automatic REF 723 953
$795
$795
Bulgari Diagono Scuba GMTBulgari Diagono Scuba GMT
Bulgari Diagono Scuba GMT
$3,750
$3,750
Jaeger-LeCoultre Reverso Classic MediumJaeger-LeCoultre Reverso Classic Medium
Jaeger-LeCoultre Reverso Classic Medium REF Q2438520
$9,950
$9,950
Croton Chronomaster Aviator Sea DiverCroton Chronomaster Aviator Sea Diver
Croton Chronomaster Aviator Sea Diver
$3,500
$3,500
Tudor Pelagos BlueTudor Pelagos Blue
Tudor Pelagos Blue REF M25600TB-0001
$4,300
$4,300
TAG Heuer Monaco Chronograph 'Racing Green' Limited EditionTAG Heuer Monaco Chronograph 'Racing Green' Limited Edition
TAG Heuer Monaco Chronograph 'Racing Green' Limited Edition REF CAW218E.FC6565
$6,950
$6,950
A. Lange & Söhne Lange 1815 TourbillonA. Lange & Söhne Lange 1815 Tourbillon
A. Lange & Söhne Lange 1815 Tourbillon 🖋️ Founder's Select REF 730.079F
$195,000
$195,000
Citizen Campanola 'Kasanekyo' 20th AnniversaryCitizen Campanola 'Kasanekyo' 20th Anniversary
Citizen Campanola 'Kasanekyo' 20th Anniversary REF NZ0000-07L
$4,500
$4,500
Omega 'Secret' Bracelet Watch by Gilbert AlbertOmega 'Secret' Bracelet Watch by Gilbert Albert
Omega 'Secret' Bracelet Watch by Gilbert Albert
$19,500
$19,500
Breguet TraditionBreguet Tradition
Breguet Tradition REF 7027BA/11/9V6
$19,950
$19,950
Gucci Tiger's Eye Sautoir Timepiece NecklaceGucci Tiger's Eye Sautoir Timepiece Necklace
Gucci Tiger's Eye Sautoir Timepiece Necklace
$14,500
$14,500
Universal Genève White ShadowUniversal Genève White Shadow
Universal Genève White Shadow
$3,500
$3,500
Bulova Accutron 'Breguet' Stainless Steel Dress WatchBulova Accutron 'Breguet' Stainless Steel Dress Watch
Bulova Accutron 'Breguet' Stainless Steel Dress Watch
$1,250
$1,250
Gevril Tribeca 'Paul Newman' ChronographGevril Tribeca 'Paul Newman' Chronograph
Gevril Tribeca 'Paul Newman' Chronograph REF R005/1
$4,350
$4,350
Tissot Telemeter 1938Tissot Telemeter 1938
Tissot Telemeter 1938 REF T142.462.16....
$1,700
$1,700
Patek Philippe Annual Calendar Flyback ChronographPatek Philippe Annual Calendar Flyback Chronograph
Patek Philippe Annual Calendar Flyback Chronograph REF 5960P-001
$60,500
$60,500
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 6119G-001
$33,950
$33,950
Tudor Black Bay Fifty-Eight 925Tudor Black Bay Fifty-Eight 925
Tudor Black Bay Fifty-Eight 925 REF M79010SG-0001
$5,225
$5,225
Tissot SqueletteTissot Squelette
Tissot Squelette REF T070.405.16...
$1,600
$1,600
Patek Philippe Twenty-4Patek Philippe Twenty-4
Patek Philippe Twenty-4 REF 7300/1200A-001
$33,500
$33,500
Cartier Panthère de Cartier Two-ToneCartier Panthère de Cartier Two-Tone
Cartier Panthère de Cartier Two-Tone
$8,500
$8,500
Patek Philippe Twenty-4Patek Philippe Twenty-4
Patek Philippe Twenty-4 REF 4910/20G-011
$26,950
$26,950
Piaget Polo Two-Tone DiamondsPiaget Polo Two-Tone Diamonds
Piaget Polo Two-Tone Diamonds REF 7661 C 725
$58,950
$58,950
Jaeger-LeCoultre ReversoJaeger-LeCoultre Reverso
Jaeger-LeCoultre Reverso REF Q3738420
$11,500
$11,500
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FIRST LOOK

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Analog:Shift Masterpiece Collection Strap Changing Valet TrayAnalog:Shift Masterpiece Collection Strap Changing Valet Tray
Analog:Shift Masterpiece Collection Strap Changing Valet Tray
$49
$129
$49
The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box, featuring a slim rectangular design, sits on a black table beside an old camera, a yellow Antique Watches book, and a small potted plant.The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box by WOLF features a slim, rectangular design with five compartments, a hinged transparent lid, and a gold clasp—combining elegant style with practical storage. Displayed open on a white background.
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$225
$325
$225
A green suede WOLF Vintage Collection 3-Piece Hex Travel Tube, holding two gold and one silver watch, rests on a dark surface beside a potted succulent and a closed gray book.A rectangular green leather WOLF Vintage Collection 3-Piece Hex Travel Tube with "Analog:Shift" in white on the front, displayed against a plain white background.
Vintage Collection 3-Piece Hex Travel Tube
$145
$245
$145
A WOLF X Analog:Shift Flatiron II 5-Piece Watch Box with a glass lid displays five watches on a black table next to a plant, papers, and a vintage brass diving helmet, with part of a brown sofa in the background.The WOLF X Analog:Shift Flatiron II 5-Piece Watch Box features a rectangular wooden design with a glass lid, five compartments for watch storage, and a small gold logo on the front. The open lid displays the elegant Flatiron II interior.
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$250
$275
$250
The WOLF Moonshot 3-Piece Travel Tube in white and blue leather holds three silver watches, shown on a dark surface beside Omega Speedmaster books and red decorative letters.A white leather eyeglasses case with red stitching and a red AS logo sits on a plain white background—an elegant companion to your Moonshot 3-Piece Travel Tube by WOLF.
Moonshot 3-Piece Travel Tube
$125
$235
$125
Clipper 3-Piece Travel TubeClipper 3-Piece Travel Tube
Clipper 3-Piece Travel Tube
$125
$235
$125
A WOLF Analog:Shift Autosport Collection 10-Piece Watch Box displaying ten watches sits on a black table beside books, a vintage presentation box, a watch tray, a pocket watch, and a potted succulent. A brown leather sofa appears in the background.The WOLF Analog:Shift Autosport Collection 10-Piece Watch Box features a navy blue design with a clear glass lid, white checkered trim, and ten gray cushioned compartments for watches, shown on a white background.
Analog:Shift Autosport Collection 10-Piece Watch Box
$300
$575
$300
12-Piece Canvas Watch Roll12-Piece Canvas Watch Roll
12-Piece Canvas Watch Roll
$95
$225
$95
24-Piece Canvas Watch Roll24-Piece Canvas Watch Roll
24-Piece Canvas Watch Roll
$115
$275
$115
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Analog:Shift

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LATEST TRANSMISSIONS

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10 New and Unusual Watches at Analog:Shift: May 2026

10 New and Unusual Watches at Analog:Shift: May 2026

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05.19.26
Under the Radar: Tissot

Under the Radar: Tissot

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05.07.26
Under the Radar: Grand Seiko

Under the Radar: Grand Seiko

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05.04.26
Mother’s Day Watches and Watch-Related Gifts 2026

Mother’s Day Watches and Watch-Related Gifts 2026

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05.01.26
Longines Unleashed — The Serge Manzon Collection, 1973

Longines Unleashed — The Serge Manzon Collection, 1973

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04.29.26
10 New and Unusual Watches at Analog:Shift: April 2026

10 New and Unusual Watches at Analog:Shift: April 2026

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04.24.26
Under the Radar: Gallet

Under the Radar: Gallet

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04.22.26
(Further) Under the Radar: More Killer Vintage Longines Watches

(Further) Under the Radar: More Killer Vintage Longines Watches

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04.14.26
The New Players — Collectors Among Us: Dylan Lewis and Jordan Goldstein

The New Players — Collectors Among Us: Dylan Lewis and Jordan Goldstein

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04.06.26
OMEGA, But Make It Weird: The Gilbert Albert Years

OMEGA, But Make It Weird: The Gilbert Albert Years

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03.23.26
10 New and Unusual Watches at Analog:Shift: March 2026

10 New and Unusual Watches at Analog:Shift: March 2026

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03.20.26
The Definitive Vintage Jaeger-LeCoultre Collection

The Definitive Vintage Jaeger-LeCoultre Collection

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03.12.26

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The Analog: Shift collection reimagines pre-owned and vintage watches for the modern collector, from tool watches made for adventure to conceptual high design timekeepers.

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