Baume & Mercier 'Gold Horseshoe'

Regular price
$3,995
Regular price
Sale price
$3,995
REF 38306
Manual-winding
25 MM
– Show less
ref 38306
case size 25 MM
movement Manual-winding
approximate age 1990s
dial color White
material Yellow Gold
style Dress
category Neo-Vintage
bracelet Leather
lug width 14 MM
Includes Black leather strap with yellow gold pin buckle.
overall condition good overall condition with some surface wear on the polished gold case. the crystal, dial, and hands are all in excellent condition.
REF 38306
Manual-winding
25 MM
– Show less
ref 38306
case size 25 MM
movement Manual-winding
approximate age 1990s
dial color White
material Yellow Gold
style Dress
category Neo-Vintage
bracelet Leather
lug width 14 MM
Includes Black leather strap with yellow gold pin buckle.
overall condition good overall condition with some surface wear on the polished gold case. the crystal, dial, and hands are all in excellent condition.

Why We Love it

Yee-Haw!

Some watches tell time. Others feel like objects pulled from a jewelry box, or in this case, a jockey's kit — sculptural, slightly mysterious, and entirely their own thing.

This Baume & Mercier reference, circa the 1990s sits comfortably in that second category. From the outset, it presents itself less as a conventional wristwatch and more as a considered design object — something shaped as much by material and form as by function.

The dial is simple and to the point, its white background graced with slender 'Roman' numerals, an inner 'railroad' minute track, and a blue 'leaf' handset. Nothing else is necessary in order to convey the time as efficiently (and elegantly) as possible.

Surrounding it is a softly curved, 'horseshoe' shaped case in 18K yellow gold. At 25mm X 30mm, the proportions are elegant, but the shape gives it a distinct presence on the wrist. It feels sculptural without being heavy-handed — a unique departure from the usual round case and very much in line with the more expressive design language of the late 20th century.

Inside, the manually wound BM 775 caliber keeps things rooted in traditional Swiss watchmaking. A 17-jewel mechanical movement, it offers a reassuring counterpoint to the artistic exterior — simple, reliable, and entirely appropriate for a piece like this. Paired to a black leather strap with a yellow gold pin buckle, the watch wears with an understated confidence. 

A little bit of watch, a little bit of a fun object — and a reminder that sometimes the most compelling designs are the ones that take a different path.

Brand Story

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Founded in 1830 in Switzerland, Baume & Mercier is one of watchmaking's oldest continuously operating names. Long known for producing elegant, accessible luxury timepieces, the brand built its reputation on a combination of refined design, reliable Swiss movements, and strong value.

Throughout the 20th century, Baume & Mercier embraced changing tastes—from Art Deco dress watches to the bold integrated-bracelet designs of the 1970s and 1980s—while maintaining a focus on everyday wearability. Today, vintage Baume & Mercier watches are increasingly appreciated for their distinctive styling, quality craftsmanship, and often-overlooked place in Swiss watchmaking history.

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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Baume & Mercier 'Gold Horseshoe'

Baume & Mercier 'Gold Horseshoe'

Regular price
$3,995
Regular price
Sale price
$3,995
Baume & Mercier 'Gold Horseshoe'
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