Universal Genève Sub Seconds Military
- Regular price
- $3,500
- Regular price
- Sale price
- $3,500
- Unit price
- per
Why We Love it
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Why We Love it
–Before the Polerouter, before the Compax, and long before Universal Genève became one of the most sought-after names among vintage collectors, the manufacture was producing robust, purpose-built wristwatches for a world defined by uncertainty and change. Watches from the 1940s occupy a particularly fascinating chapter in the brand's history, balancing military practicality with the elegance that would later become a Universal Genève hallmark.
This stainless-steel example embodies that spirit beautifully. The original silver dial has aged gracefully over the decades, developing the honest character and patina collectors prize. Large Arabic numerals dominate the display, providing excellent legibility while lending the watch a distinctly military character. Their warm tone contrasts wonderfully against the silver backdrop, while the original handset and small-seconds register at six o'clock complete a design that feels both utilitarian and remarkably refined.
The unpolished stainless-steel case retains strong lines and houses a manually wound Universal Genève Calibre 330, a reliable 17-jewel movement from an era when durability mattered as much as precision. A screw-down caseback and internal dust cover further underscore the watch's practical intentions, reflecting the robust construction standards that helped establish Universal Genève's reputation during the period.
Perhaps the most intriguing detail lies on the caseback itself. Rather than a formal presentation engraving, the watch bears a deeply scratched inscription that appears to have been added by hand at some point during its life. The crude, almost improvised nature of the engraving gives the watch an undeniable sense of mystery. Was it the mark of a soldier, a serviceman, an owner documenting a memory, or simply a practical identification? Whatever its origin, it serves as a tangible reminder that vintage watches often carry stories beyond those recorded in catalogs and archives.
Today, this Universal Genève stands as a compelling survivor from the wartime era—honest, unpretentious, and full of character. The combination of the beautifully aged Arabic numeral dial, robust Calibre 330 movement, and enigmatic caseback inscription creates the sort of authenticity that simply cannot be manufactured.
Brand Story
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Brand Story
+A pivotal moment came in 1897 when Louis Eduoard Berthoud, a gifted designer of complicated movements, joined the company. Under his technical leadership, Universal Genève became one of the foremost innovators in chronograph development during the 20th century. The brand's celebrated Compur and Compax chronographs earned a devoted following among aviators, military personnel, and collectors, while the Royal Family of the Netherlands granted Universal Genève a royal charter to supply chronographs to the Dutch military.
Beyond its technical achievements, Universal Genève developed a reputation for creating some of the most elegant and influential watches of the mid-century era. From the purpose-built Polerouter—designed by a young Gérald Genta—to refined dress watches such as the Cabriolet and Golden Shadow, the brand combined mechanical innovation with a distinctive sense of style that continues to resonate with collectors today.
Following decades of dormancy, Universal Genève was officially relaunched in 2026 under the stewardship of Georges Kern and the House of Brands Group. The revival marks the return of one of Swiss watchmaking's most revered names, a manufacture whose historic contributions to chronographs, micro-rotor movements, and modern watch design have secured its place among the great maisons of horological history. Vintage Universal Genève watches remain highly sought after, celebrated by collectors, historians, and enthusiasts for their enduring craftsmanship, innovation, and timeless appeal.
A:S Guarantee
+
A:S Guarantee
+Our Pledge
Analog:Shift stands behind the authenticity of our products in perpetuity.
Condition
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
Warranty
We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.
International Buyers
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
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Shipping & Returns
+All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Make it yours will fit standard 17mm watches
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Universal Genève Sub Seconds Military
- Regular price
- $3,500
- Regular price
- Sale price
- $3,500
- Unit price
- per














