Watches with avant-garde design language are an excellent way to explore the creative fringes of timepiece style!

Coming in all shapes and sizes from brands spanning Audemars Piguet to Zenith, these pieces are inherently interesting and stand out in a room of popular, purpose-built steel tool watches.

In a word, they dare to be different, representing artistic and creative expressions of timekeeping that stray from the norm and offer unique opportunities to highlight your personal taste and expression.

Explore our selection of hand-picked highlights below, knowing that these watches often come with equally unique stories to match their distinct aesthetics.