Every watch has a story.

Our Story

What does a watch say about the person wearing it?

At Analog:Shift, we believe it says a great deal. Since 2012, we’ve been sourcing the best vintage and pre-owned timepieces — growing from a single shoebox of watches to a trusted destination for collectors worldwide.

Now part of the Watches of Switzerland Group, we offer curated pieces from the 1940s through today, backed by watchmaking expertise and a deep love of design and history. Our Transmissions blog and YouTube channel explore the culture and stories that make this hobby so compelling.

If you’re starting your collecting journey — or continuing one — we’re here for it. Visit us in New York City or at a boutique near you.

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