Willys Green Matte Calf Strap

Willys Green Matte Calf Leather Strap

Our Matte Calf Leather Strap collection is all about timeless style and subtle, comfortable versatility.

Handmade using premium calf leather with a subtly-pebbled matte finish, these straps offer an incredibly soft and supple handfeel while offering an aesthetic reminiscent of mid-century designs. But make no mistake - while they take their looks from history, they are a durable complement to anything they are paired with.

The Willys Green Matte strap — named in honor of the famous American wartime utility vehicle — offers a mossy/olive tonality that was born to accompany tool watches on their everyday adventures. Despite its effectiveness as active camouflage on steel watches - that is, slinking into the backdrop and allowing the watch to get all the attention - pairing it up with a gold case is an entirely different story - do so and you can make a fair argument that its cover has been blown!

Analog:Shift Matte Calf Leather Straps are available in four lug widths, all of which feature a 16mm taper, tonal stitching, dual keepers, and a perforated backing. Each comes fitted with an Analog:Shift-signed stainless steel pin buckle. 

Handmade in Italy.

Please keep in mind that these straps are all handmade from high-quality leathers. As such, there will be slight variations in color and texture from strap to strap, and yours may differ slightly from those pictured. Crafted from natural materials, they will develop their own characteristics and patina with age and wear — just like your timepieces!

Watch lovers know that a single timepiece can – if properly accessorized – serve as a versatile and wide-ranging collection unto itself. With a supply of varied strap styles on hand for quick wardrobe changes, there is no such thing as a one-trick pony!

At Analog:Shift, we know that quality accessories are part and parcel of the watch-collecting hobby, and for over a decade we’ve offered a diverse assortment of leather, nylon, and rubber straps to complement your favorite watches – be they vintage, contemporary pre-owned, or brand new. Launched at the top of 2026, our latest collection offers a fresh edit of our past offerings, narrowing our selection to the most popular styles from each category, making it easier than ever before to select the optimal strap for your watch. 

Our handmade leather straps are produced in partnership with a multi-generational, family-owned Italian atelier in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. Drawing design and naming inspiration from motorsports and automotive culture, they’re designed to take your timepiece from 0-60 in style!

Our fabric and rubber straps are offered in collaboration with our friends at StrapHabit, based in Columbus, OH. StrapHabit entered the scene in 2019, and has in short time become a respected supplier in the enthusiast space. We’re thrilled to launch our partnership with a curated selection of their top offerings; including hook-and-loop nylon webbing, seatbelt-quality pass-through nylon, rubber FKM, and sailcloth fabric straps, all of which brilliantly enhance the look and wearability of sporty tool watches of all ages.

Whether you’re breathing new life into an old watch — or simply switching up the look and feel of a new one — we’re certain that our collection of exceptionally made (and thoughtfully priced!) accessory straps will change the way you look at your collection.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.