Why We Love it
Why We Love it–
Zodiac is an old brand that's enjoying new life under new ownership. Fossil, its current owners, understand the tremendous staying power of classic designs such as the Sea Wolf. As far as the genuine article is concerned, vintage collectors are now seeing the value of these stunning and sporty watches.
With roots going back to the late 19th century, the brand that would come to be known as Zodiac distinguished itself from its earliest days with some impressive technical feats. They produced flat pocket watches in the 1920s, some of the industry's earliest automatic watches in the 1930s, and power-reserve complications in the 1940s. As Calame’s intention when setting up his shop was to specialize in the production of complicated movements, it’s no surprise that the lineage of technical expertise would live on throughout the brand’s history.
Zodiac is perhaps best-known in today's vintage market for their chronographs, often referred to as "Poor Man's Heuers" due to the fact that Heuer often manufactured these watches and gave them to Zodiac for rebranding. Another popular watch from this period is the Sea Wolf, known for its slim case (unusual for a diver) and rotating bezel. What happens when a chronograph and a dive watch are combined, you may ask?
You get this watch, the Sea Chron.
Since legibility is crucial, many manufacturers of dive watches chose to keep the dial as uncluttered as possible. The rotating bezel of this watch features hash marks and triangles on the bezel from 0 (or 12 o'clock) to 20 minutes, to let the diver time his dive. The dial is rich with lume, still puffy, and now green with age.
At the heart beats the Valjoux 72, which has powered generations of chronographs from Rolex to Heuer and beyond.
With its bulky case and rotating bezel, it shares design DNA with many chronographs of this type, and the white-on-black "reverse panda" dial layout gives it a sporty flair.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.