Audemars Piguet Royal Oak Midsize
Why We Love it
Why We Love it–
Why We Love It
One name: Gerald Genta.
The Audemars Piguet Royal Oak is without question Genta’s most memorable work, and changed the shape of the industry in more ways than one — but it was merely one in a long line of successes that marked Genta’s illustrious career.
What's particularly delightful about the design of the Royal Oak (which was subsequently mimicked by the Patek Philippe Nautilus and the IWC Ingenieur SL), is that it works brilliantly in a number of sizes and casing materials, from steel to carbon fiber or rose gold.
This particular model, a Reference 14790, is sized at 35mm and features a gorgeous blue tapisserie dial. Wearing slightly smaller than its "Jumbo" predecessors, the 14790 has become a favorite amongst collectors for its beautiful proportions, wearability, and value proposition.
Wear it once, trust us, you'll have a hard time taking it off.
Audemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s. Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a very traditional past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.
Utilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first luxury sports watch. Made in steel. The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.
The response was so positive that their initial allocation sold out, resulting in an extension of the line as they scrambled to meet demand. It can be said without question that the original Reference 5402 "A Series" - nicknamed by collectors the "Jumbo" for its massive 39mm size (!) - single handedly paved the way for a very bright future for Audemars Piguet, and the Royal Oak line is of course a key component of their collection today.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Audemars Piguet Royal Oak Midsize