Universal Genève Polerouter

SKU AS02732
SKU AS02732

Why We Love it

Why We Love It

There's no shortage of vintage watches, and certainly no shortage of wrists on which to don them, but rare is the watch that can check multiple boxes in the heart and head of a collector.  

The Polerouter hasn't always been that watch, though.  Previous style trends — super-sized cases and ornate dials — had relegated the Polerouter to second-tier.  But as those trends faded, a sleek case and simple, clean dial became desirable, allowing the Polerouter to shine.  

This particular example shows off what we love so much about Genta's first design: a twisted-lug stainless case, a silver quadrant dial and even a caliber 138 bumper wind movement.

With its ties to the great Gerald Genta, stunning looks, a horologically-significant movement and an interesting history to boot, the Polerouter makes the search for a great vintage watch easy.

And, having been retailed by 'Hamiltons,' this sweet example still bears the hallmark, making it an interesting standout among other examples. 

The Story

Most of us, even the most diehard collectors, know only one watch designer by name: Gerald Genta.

The man behind the AP Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, Genta changed the watch industry with his luxury stainless steel sports watches.  But before he could pioneer haute horology, he had cut his teeth on a more approachable timepiece; the Universal Genève Polerouter.

The Polerouter was Genta's first watch hit, penned by the young Swiss designer at the age of 23. The watch was a sales success and propelled Genta’s career forward (allowing us to have greats like the Royal Oak and the Nautilus.) The first Polerouter was released in 1954 to celebrate and promote Scandinavian Airlines’ Royal Viking polar flights between New York City, Los Angeles and Europe. The flights forged a new route over the North Pole, reducing flight times between the two continents. Flying over the North Pole presented a unique set of challenges for a watch, and the Polerouter was designed to be highly resistant to magnetic fields (in addition to the usual shock and water resistance) so as to maintain accuracy during the trip.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Universal Genève Polerouter

Universal Genève Polerouter

Universal Genève Polerouter


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