Universal Genève Polerouter
Why We Love it
Why We Love it–
Released in 1954, the Polerouter, despite its elegant appearance, had exploration at the heart of its development.
A mere five decades after the Wright brothers' first flight at Kitty Hawk, air travel was burgeoning, widening the horizons of the modern day. Despite the technological advances in avionics and aeronautical engineering, considerable challenges still loomed, especially to sensitive equipment and instruments.
On November 15 of 1954, a DC-6 aircraft christened the Helge Viking departed Copenhagen for Los Angeles, becoming the first flight to traverse the North Pole. The route, devised by Scandinavian Airlines, sought to shorten the flight time from Europe to the United States. To celebrate this feat, Universal Genève launched the 'Polarouter' (which was later renamed the Polerouter), leaning on the then 23-year-old Gerald Genta to design a watch capable of resisting the magnetic fields over the Pole and remain accurate during the flight. Both the flight and the watch were successes, leading to a fruitful partnership between the growing airline and the Swiss watch manufacture.
We've offered Polerouters before. It's safe to say we never get tired of them, because they have everything we want: an interesting history and a sleek exterior designed by the hand of a master. When we find one that's this clean, we get excited.
This Polerouter, a coveted date model, serves as a subtle foreshadowing to unusual shape of Genta's later designs: the Patek Philippe Nautilus, IWC Ingenieur and the Audemars Piguet Royal Oak. Its satin dial is crisp and clean and its steel case is free of the indicators of wear that so many of these purpose-built timepieces experienced.
With an interesting history and great design, the Polerouter is not just a watch, it's a tangible piece of aviation and horological history that is as at home on the modern wrist as it was on the pilots that helped to make it famous.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Universal Genève Polerouter