Unimatic Modello Uno

Yes, we're vintage watch snobs.

In virtually any comparison, we'll take a piece that has lived a life over something shiny and new. There is just something inherently superior in our minds about a timepiece that has already passed through time. It gets a little metaphysical, a little emotional, a little wibbly-wobbly, timey-wimey to explain properly, but you're with us, right?

Anyhow, there IS a time and place for a modern wristwatch — in the field. If you're out digging up Unicorn bones in the Scottish highlands, battling space aliens with adaptive camouflage in some equatorial rainforest, defending your urban keep against a raging zombie horde — whatever — chances are a modern timepiece would be a better tool for the job. 

Unimatic has been amongst our favorite modern brands since they launched in 2015. Based in Milan, Italy, they are the brainchild of two young gentlemen who had a desire to construct minimalistic tool watches built to exacting standards that have classically-industrial designs and are heavy, tough and beautiful.

The Modello Uno U1S-MP is a limited edition variant of their basic diving watch design with a brushed 40mm steel case and unidirectional bezel with an engraved aluminum insert. It features a minimalist dial with Super-LumiNova indices, a date window at 6 o’clock, a matching handset and the ubiquitous Sellita SW200-1 automatic movement.

Individually numbered in a run of 500 pieces, this model sold out in a heartbeat when it initially released. In fantastic condition throughout, it comes complete with its original packaging, warranty card, instruction manual and a stainless steel bracelet with a signed locking clasp. 

Minimal and robust, we almost hate how much we truly love this piece!

Based in Milan, Italy, Unimatic is the brainchild of two young Italian industrial designers who wanted to construct minimalistic tool watches built to exacting standards — the sort of watches that have classically industrial designs and are heavy, tough, and beautiful. Beginning in 2015, Unimatic began producing playful but sophisticated riffs on notable tool watch tropes and quickly hit upon a winning formula: Their watches, which are generally produced in limited runs, often sell out within hours or days, much to the frustration of adoring fans the world over.

From the minimalist U1 diver to the brutalist U2 field watch to the sophisticated U3 chronograph, the company’s wares are thoroughly suffused with Italian design sensibilities while still adhering to the old “form follows function” mantra of the Bauhaus. That their pricing largely runs under $1,000 — even when including a mechanical movement — is a testament to the taste and intentions of their founding partners, Giovanni Morro and Simone Nunziato, who founded Unimatic “as one-hundred percent a game.” In other words: a Unimatic is meant to be fun.

In recent years the brand has moved more and more into the collaboration space, teaming up with everyone from Massena LAB to HODINKEE (on a particularly cool GMT, we might add) to, of all companies, Viacom (in order to license the likeness of a certain aquatic, pineapple-dwelling cartoon sponge). The founders’ love for vintage watches is palpable and fully visible in the destro crown-equipped cases, California dials and other influences one finds in these limited-edition runs.

If you’re the type of person who appreciates vintage watchmaking but loves a good bargain — as well as a bit of fun — then you owe it to yourself to pay close attention to what these two Italian gentlemen are doing.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.