Tudor Submariner "Snowflake"

SKU AS02160
SKU AS02160

Why We Love it

On March 6, 1946, Rolex founder Hans Wilsdorf announced his intention to create "a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous."

Thus, the Tudor Watch Company was born. 

Tudor was conceived as a more economic way to buy a quality tool watch. This was achieved by housing generic ETA Swiss movements in Rolex Oyster cases with Rolex crowns and Rolex crystals. The ETA movements were simple and robust, making them easier and more economical to service than the Rolex equivalents.   

In 1952, Tudor launched the Oyster Prince, and it was a resounding success. 

Shortly thereafter, Tudor launched the Oyster Submariner in 1954. Like the Rolex Submariner, the Tudor used an Oyster case, but was powered by an ETA movement. Aside from the movements and the brand name on the dial, Tudor Submariners remained virtually indistinguishable from their Rolex counterparts, with Mercedes style hands.

That is until the Reference 7016 debuted with the design features that would set Tudor Submariners apart from their Rolex cousins. 

The dial of the Reference 7016 was offered in blue rather than just in the usual black. Instead of the Tudor rose that had adorned Tudor watches since the 1940s, the Tudor logo was now a shield. Also, the indices and hands attained a distinctive, triangular shape which earned this model the nickname "Snowflake." 

The Tudor Submariner was given a date wheel in the mid-1960s, with the Reference 7021, which was ran until it was replaced in the mid-1970s with the Reference 94110, the watch we feature here. 

The Reference 94110 Snowflakes are notable for their strong dials that retain their crisp colors after years of wear and use. This is because, with these references, Tudor used better-quality dials than with its predecessors, which were prone to dial rot that manifested itself as bubbles underneath the dial's surface. The blue dial of our Reference 94110 Snowflake is still crisp, and the only testament to its age is the yellowing of the tritium on the hands and indices. 

As time wore on, collectors and enthusiasts began to appreciate the designs that were exclusive to Tudor's Submariner line. The Snowflake Submariner has become a grail for many. That, given the relative scarcity of Tudor Submariners to the Rolex equivalent, makes this Snowflake a highly desirable watch. 

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Tudor Submariner

Tudor Submariner "Snowflake"

Tudor Submariner


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