Tiffany & Co. Tank by Universal Genève

Tiffany & Co. has always been more than a jeweler—it’s a cultural touchstone, a shorthand for American elegance shaped on Fifth Avenue and broadcast to the world. Founded in 1837 as a purveyor of stationery and fancy goods, the brand quickly distinguished itself by an unwavering commitment to refined taste and impeccable craftsmanship. By the late 19th century, Tiffany had become the nation’s arbiter of beauty, influencing everything from decorative arts to bridal traditions, even helping define the visual language of modern luxury.

What sets Tiffany apart is its talent for balancing timelessness with the spirit of the moment. Its designers—Louis Comfort Tiffany, Jean Schlumberger, Elsa Peretti, Paloma Picasso—each brought a distinct, almost artistic point of view to the house, reshaping jewelry design in ways that resonated far beyond the vitrines. Their work made Tiffany synonymous with individuality, creativity, and a kind of effortless sophistication that feels as relevant today as it did decades ago.

Tiffany’s engagement with horology only strengthened this identity. Throughout the 20th century, the brand collaborated with Swiss manufacturers to create elegant watches that borrowed the clarity and proportion of its jewelry. These private-label timepieces, often produced with Universal Genève or Patek Philippe, mirrored Tiffany’s aesthetic code: clean lines, impeccable finishing, and a sense of New York refinement measured in minutes and hours.

Today, Tiffany & Co. remains an icon because it never strays from its core philosophy. Whether expressed through a diamond solitaire, a bone cuff, or a slim gold Tank-style watch, the brand continues to embody the promise of elevated everyday beauty—pieces that feel personal, modern, and enduring all at once.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.