TAG Heuer Targa Florio Chronograph

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REF CX2110
Automatic-winding
40 MM
– Show less
SKU AS07420
Article Number 40990805
ref CX2110
case size 40 MM
movement Automatic-winding
approximate age 2000s
dial color Black
material Stainless Steel
style Chronograph
category Pre-Owned Contemporary
bracelet Leather
lug width 22 MM
Includes Signed black calf leather strap with signed stainless steel deployant clasp.
REF CX2110
Automatic-winding
40 MM
– Show less
SKU AS07420
Article Number 40990805
ref CX2110
case size 40 MM
movement Automatic-winding
approximate age 2000s
dial color Black
material Stainless Steel
style Chronograph
category Pre-Owned Contemporary
bracelet Leather
lug width 22 MM
Includes Signed black calf leather strap with signed stainless steel deployant clasp.

Why We Love it

Though Heuer is most famous for a suite of legendary chronographs including the Carrera, the Autavia, and the Monaco, the Swiss brand has plenty of other pieces in its vast catalog that are deserving of your attention.

One of the more interesting, under-the-radar models is a little-known chronograph from the early 2000s dubbed the ‘Targa Florio.’ Inspired — at least in look — by Heuer ‘flieger’ pilot’s watches from the 1930s, it took its name from the famed Italian road race in Sicily that was part of the World Sportscar Championship from 1955 through 1973. 

This race, which began in 1906 and ran through 1977, saw the participation of such legendary drivers as Stirling Moss and the Heuer-sponsored Jo Siffert. In 2001, TAG Heuer honored the race with the debut of the first-series Targa Florio within its ‘Classics’ collection, which included such watches as the midnight-blue TAG Heuer Monaco in ‘McQueen’ colors and the Calibre 36-powered version of the Monza.

This particular Targa Florio — a first-series watch — is housed in a 40mm stainless steel case with an acrylic crystal, a signed crown, a coin-edge bezel, and dual chronograph pushers. Designed in the style of a classic ‘flieger’ timepiece, said bezel frames a luminous, matte black dial with an outer 1/5th-seconds track, white ‘Arabic’ indices with a matching handset, and a dual-register chronograph layout with a date at 6:00 (unlike 1930s ‘flieger’ watches, which did not feature a date.).

Powering the watch is an TAG Heuer Calibre 17 automatic movement based upon the ETA 2894-2, while the included strap is a black leather affair with a signed, stainless steel deployant clasp. Unique and off the beaten path, this is a lovely example of early 21st-century TAG Heuer watchmaking, offering a strong build quality and value proposition.

If you’re looking for a chronograph that you won’t find on the wrists of a thousand other collectors, this one is it!

Overall Condition

The case is in very good condition overall showing normal signs of wear consistent with age and use. Luminous matte black dial with printed 'Arabic' indices is in outstanding condition with matching handset. Signed crown.

Brand Story

+
In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications.
The Heuer name was not unknown in motor racing and aviation circles. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize — or at the very least, to reexamine — the company’s already-successful line of chronographs.
He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, rather than simply numbered. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen.
In designing the Carrera in 1963, Jack Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). What resulted was a chronograph with plain baton markers that gave only the most necessary bits of information — clean, uncluttered, undeniably attractive.
The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. However, one innovation from 1969 deserves particular mention: the famed Caliber 11. This caliber (and its successors) was the result of a multinational race to build the world’s first automatic chronograph movement. It would go on to power the famed Monaco — made famous by actor Steve McQueen — as well as automatic versions of the Autavia, Carrera and more.
Falling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG), and subsequently by Louis Vuitton Moet Hennessey, who brought the brand into the modern age. Early TAG Heuer quartz divers from the 1980s have found newfound appreciation in collector’s circles, while the brand’s modern catalog is a mix of vintage-inspired reissues and unique collections, such as the Connected smartwatch line.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Make it yours will fit standard 22mm watches

Vesper Green II Alligator-Pattern Strap
Vesper Green II Alligator-Pattern Strap
Regular price
$109
Regular price
Sale price
$109
Hollis Brown Montone Strap
Hollis Brown Montone Strap
Regular price
$99
Regular price
Sale price
$99
TAG Heuer Targa Florio Chronograph

TAG Heuer Targa Florio Chronograph

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TAG Heuer Targa Florio Chronograph

Why We Love it

Though Heuer is most famous for a suite of legendary chronographs including the Carrera, the Autavia, and the Monaco, the Swiss brand has plenty of other pieces in its vast catalog that are deserving of your attention.

One of the more interesting, under-the-radar models is a little-known chronograph from the early 2000s dubbed the ‘Targa Florio.’ Inspired — at least in look — by Heuer ‘flieger’ pilot’s watches from the 1930s, it took its name from the famed Italian road race in Sicily that was part of the World Sportscar Championship from 1955 through 1973. 

This race, which began in 1906 and ran through 1977, saw the participation of such legendary drivers as Stirling Moss and the Heuer-sponsored Jo Siffert. In 2001, TAG Heuer honored the race with the debut of the first-series Targa Florio within its ‘Classics’ collection, which included such watches as the midnight-blue TAG Heuer Monaco in ‘McQueen’ colors and the Calibre 36-powered version of the Monza.

This particular Targa Florio — a first-series watch — is housed in a 40mm stainless steel case with an acrylic crystal, a signed crown, a coin-edge bezel, and dual chronograph pushers. Designed in the style of a classic ‘flieger’ timepiece, said bezel frames a luminous, matte black dial with an outer 1/5th-seconds track, white ‘Arabic’ indices with a matching handset, and a dual-register chronograph layout with a date at 6:00 (unlike 1930s ‘flieger’ watches, which did not feature a date.).

Powering the watch is an TAG Heuer Calibre 17 automatic movement based upon the ETA 2894-2, while the included strap is a black leather affair with a signed, stainless steel deployant clasp. Unique and off the beaten path, this is a lovely example of early 21st-century TAG Heuer watchmaking, offering a strong build quality and value proposition.

If you’re looking for a chronograph that you won’t find on the wrists of a thousand other collectors, this one is it!

Overall Condition

The case is in very good condition overall showing normal signs of wear consistent with age and use. Luminous matte black dial with printed 'Arabic' indices is in outstanding condition with matching handset. Signed crown.

Brand Story

+
In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications.
The Heuer name was not unknown in motor racing and aviation circles. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize — or at the very least, to reexamine — the company’s already-successful line of chronographs.
He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, rather than simply numbered. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen.
In designing the Carrera in 1963, Jack Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). What resulted was a chronograph with plain baton markers that gave only the most necessary bits of information — clean, uncluttered, undeniably attractive.
The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. However, one innovation from 1969 deserves particular mention: the famed Caliber 11. This caliber (and its successors) was the result of a multinational race to build the world’s first automatic chronograph movement. It would go on to power the famed Monaco — made famous by actor Steve McQueen — as well as automatic versions of the Autavia, Carrera and more.
Falling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG), and subsequently by Louis Vuitton Moet Hennessey, who brought the brand into the modern age. Early TAG Heuer quartz divers from the 1980s have found newfound appreciation in collector’s circles, while the brand’s modern catalog is a mix of vintage-inspired reissues and unique collections, such as the Connected smartwatch line.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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