Seiko Rallye Diver

SKU AS02978
SKU AS02978

Why We Love it

Why We Love It

As with any vintage Seiko, it is increasingly difficult to find an honest example with genuine parts. What we have here is a truly special as you can see. 

The Seiko Rallye Diver is a colorful and desirable sports diving watch from the 1970s. The watch sits in a robust 42mm solid stainless steel case with thick protective lugs and a recessed crown. The standout feature on this watch is without the question the blue coloration, including the blue checkered bezel and stunning deep royal blue dial. The watch even features a (likely original) bezel pip which has patinated nicely to match the luminous elements on the dial and handset.

If you're a fan of Seiko - or just colorful tool watches from this great era of diver design - you'd be hard pressed to find a more interesting timepiece at this price point or any other.

Don't miss it!

The Story

To many, Seiko is just another inexpensive watch brand - but if you’ve made it to this far, you know that nothing could be further from the truth. 

Our love for Seiko divers should be pretty apparent.

For over 135 years, Seiko has been cranking out innovative and impeccably engineered watches at every price point, from entry level Seiko 5s to world-class high horology Grand Seikos. Underpinning Seiko's efforts has been the mass production of reliable and accurate movements capable of being paired with a wide array of case and dial configurations.

Seiko, the piece we always go to when we go out into the field. Whether we're wearing it while hoofing it up a mountain, trudging through the wetlands in search of winged dinner, fishing for brownies or bonefish, or just getting it sandy at the beach, this piece serves a very important role as a timepiece that can take a beating while also giving us watch snobs something to wear that we can be truly proud of.

If one thing is for sure, those Japanese watchmakers perfected incredibly well-made tool watches decades ago- and at prices that make the most diehard Swiss watch fans cry out in jealousy. 

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Seiko Rallye Diver

Seiko Rallye Diver

Seiko Rallye Diver


Thank you for your interest in the Seiko Rallye Diver. Please fill out the form below and we will get back to you shortly.