Royal Oak/Nautilus Genta Artwork
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2022 Audemars Piguet Royal Oak/Patek Philippe Nautilus Artwork by Gérald Genta
Gérald Genta famously conceptualized the Royal Oak after receiving a phone call from Audemars Piguet the night before a major trade show; he had exactly one evening to complete the design.
In the early 1970s, few could have conceived of the madness, the obsession that would surround these two watches some five decades later. (Indeed, upon its release in 1972, the Royal Oak was considered somewhat of an oddball. And how could AP possibly price it the way they did when it was made of stainless steel?!) Now, of course, we understand: Genta’s genius integrated bracelet design, the petit patisserie dial, the porthole and diving helmet inspiration, the slim, automatic movements… If there’s a single designer in the history of 20th-century horology who deserved to be revered like a god, it’s Gérald Genta.
In 2022, his original hand-painted design for the Patek Philippe Nautilus — his other famed integrated-bracelet, luxury sports watch — hit the auction block in Hong Kong, hammering for a cool $727,000.
What we have here is an opportunity to own a set of truly pristine, original magazine pages from an article on this Picasso of watch designers that showcases the designs of his most famous works. The pages are identically cropped and framed together in tribute to the legacy of Genta and to recognize the iconic status of these respective timepieces. For the Genta devotee, could there possibly be a better gift?
These magazine pages were stumbled upon while pursuing a newstand. Immediately they leaped out of the magazine and begged to be framed together. A few weeks were spent raiding bookstores, collecting the best-condition copies containing the article and rejecting copies in subpar condition, with bends and/or fingerprint smudges. Ultimately the niche issue went out of circulation.
An extremely popular framing, only a few mint examples remain. Just as the watch industry didn’t know what the future held for the Royal Oak and Nautilus, the future of these unique magazine pages remains uncertain…this may be the last chance to own this set!
About our collaboration with Ad Patina
We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.
Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.