Rolex Submariner 'Looking For Lost Empires'
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1968 Rolex Submariner 'Looking For Lost Empires'
Just as the Submariner is arguably the quintessential dive watch, this particular advertisement is commonly considered the ideal Sub ad to own. It’s not the first such ad, or the rarest. Rather, it’s a pearl among the plethora of Submariner promos for another reason: its straightforwardness depicting the essence of the timepiece — that of a tool watch for divers. (In this case, divers in the Yucatan risking their lives in search of archaeological treasures relying on their, “big, tough, working watch.”)
The “If you were…” advertising campaign from the late 1960’s and early 1970s resulted in some of the most iconic Rolex advertisements of all time, with headlines that have made an indelible impression on watch collectors. Among the popular ads of this genre, such as “If you were flying the Concorde…” featuring the GMT-Master and “If you were taming oil well fires…” calling on a solid gold Day-Date to do the job — (hey, they don’t call the Day-Date the “Texas Timex” for no reason!) — this “lost empires” version is among the most-sought after.
About our collaboration with Ad Patina
We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.
Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.