Why We Love it
Why We Love it–
The first Rolex Submariner was launched in 1953 and has been in continuous production ever since, making it one of the longest running models of any timepiece made. Ever.
Of course, today, Rolex Submariners are significantly more… bling. With white gold surrounds and glossy black dials, the Submariner of today has become a status symbol and a piece of jewelry.
But from its origin, the Rolex Submariner was a stripped down tool watch, designed with one mission in mind. The clean, gilt black dial and symmetrical hour plots was the hallmark of sub-aquatic, form-meets-function design. For decades, the Submariner was not a collectible Rolex; it was seen as a hardy watch chosen by those who needed something that could take a beating. And it did.
The incredible production volume of the Submariner has lead to an interesting phenomenon; every Submariner has led a different life, whether tucked in a safe or riding shotgun on a litany of adventures, each watch had been imbued with its own unique look, its own distinct look.
Finding a unique Submariner has become the cornerstone of Rolex collecting, and specific faded bezels or tropical dials have become reasons to take a closer look at the ubiquitous Reference 5513 that many feel to be far too common to be worth collecting.
This particular watch is anything but common. Hailing from the late 1960s, this meters-first Submariner has a brilliantly unique look - the gilt dial has tropicalized and taken on a fine stippling often associated with exposure to humidity for long periods of time, and the bezel has faded from its original black to a pleasing coffee brown color. With a very strong case (so many Rolex sport watches of this era have been woefully over-polished at some point in their lives) and lovely high-dome acrylic crystal, this 5513 is truly one of a kind.
Regardless of how you feel about Rolex and the often bemoaned world of Rolex collecting, there is no denying the incredible allure of a distinct example of one of the world's most heralded wristwatches.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.