Rolex Precision 'UFO'

When you think of a watch with an integrated bracelet and an unusual case shape, you’d be forgiven for thinking that Audemars Piguet came up with that concept in the 1970s. After all, the Royal Oak —with its distinctive silhouette— more or less single-handedly created the notion of a luxury sports watch. Its success prompted brands as far-ranging as Vacheron Constantin and Girard-Perregaux to roll out similar-looking watches, all crafted on the ideal of a rugged versatility.

However, Rolex had experimented with integrated bracelets as early as the mid-1950s, two decades before Audemars Piguet released the Royal Oak - and, on dress watches.

Yes, thats right, dress watches.

In the 1950s Rolex released a watch that would be a spiritual precursor to the Royal Oak, the Reference 9083, offered here.

Released only in Great Britain, the watch that came to be called the 'UFO' only ran for a short period of time before being discontinued. Though Rolex continued to offer integrated bracelets in the Cellini collection throughout the 1960s, it wouldn’t be seen again on a steel watch until the introduction of the Oysterquartz in the 1970s.

This particular example dates to circa 1957 and features a 35mm case with an integrated 'rivet' Oyster bracelet, a domed acrylic crystal, a delightful white 'honeycomb' dial with a matching spear handset, and a hand-cranking movement within.

The fact that Rolex offered the Reference 9083 in steel, on an integrated bracelet,  was a bold and a forward-thinking move in retrospect. A classic mid-century design that still resonates with the tastes of today.

These are seriously cool watches and are few and far between - so dont sleep on it!

Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.