Rolex Oysterdate Precision - 1974
Why We Love it
Why We Love it–
It's good to be the king.
When wading through the sea of vintage Rolex, it can be difficult to know in which direction one should travel. At times, the divide between the tool watch models - the Submariners and Explorers - and the dressier gentlemen's pieces - Presidents, Datejusts and the like - seems incomprehensibly enormous, and it can be hard to know just what each model and execution would be suit you best.
But wrapped around each iconic Rolex is the understated benchmark of the brand's success. The Rolex's Oyster Case is probably one of the most ubiquitous designs in the modern era, and can be found in the simplest Oyster Perpetuals to the most sought after Explorers and Submariners. It is the silent caa
There is no question that we have a passion for timepieces with tradition, style and value. When these elements combine, an icon is formed - and it is hard to get more iconic than the brand with the big crown. Rolex is, without question, the best-well known watch brand in the business, and one of the three best-known brands in any industry globally (the other two being Coca-Cola and Mercedes-Benz).
While most people are liable to think of the modern incarnations of the Submariner or Day-Date when they think of a Rolex, you know better. You know that this storied brand has an incredibly diverse portfolio of timepieces worthy of admiration, and while you might have a matte dial Submariner or an 18K Day-Date earmarked for future purchase, you know you don't have to drop a load of coin to get something truly awesome while building your collection.
When it comes to "budget Rolex", in our opinion there are few watches more pleasing than the Oysterdate Precision. With perfect proportions, robust movements, and timeless styling, the Precision series might just be the most versatile and wearable watches ever designed. And the best part? Manually-winding movements. Unlike their "Perpetual" brothers, the Precision series have hand cranked mechanical movements, making them an incredibly cool - and reliable - way to enjoy vintage.
This particular example, a Reference 6694, dates from approximately 1974 and features a classic 34mm steel Oyster case, silver sunburst dial and a smooth steel bezel. Replete with terrific luminous hands and stick hour markers, this piece checks all the right boxes for both the beginner enthusiast and experienced collector alike.
Simple and beautiful is the name of the game, and this one wins it.
nvas upon which every one of the brand's executions has been painted, and regardless of the movement that fills it, or the dials that adorn it, this simple and elegant case is a huge part of the brand's global success.
The Rolex Air King, Rolex's most attainable model, is no different. Built upon the sturdy foundation of a 34mm Oyster Case, the Air King is one of the cleaner Rolex designs with simple stick markers and baton hands. And while recent trends have deemed the Air King a bit on the small side, modern manufactures are beginning to re-focus on slimmer, simpler cases, making this svelte, classy design totally en vogue.
This particular piece is especially intriguing because it has a gorgeous matte black, gilt dial, complete with stylized 'Air-King' script. Gilt dials are highly prized among collectors, and often command huge premiums, making this execution an incredible value proposition ringing in at thousands under what other gilt dials go for.
With a full service and a professionally restored case, this piece is ready for any fan of the brand with the big crown.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Rolex Oysterdate Precision - 1974