Rolex Precision

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REF 3540
Manual-winding
34 MM
– Show less
SKU AS04061
Article Number 40920208
ref 3540
case size 34 MM
movement Manual-winding
approximate age 1930s
dial color Silver
material Stainless Steel
style Field
category Vintage
bracelet Leather
lug width 18 MM
Includes Includes brown single-pass leather strap with steel hardware.
overall condition The case is in very good condition overall showing normal wear consistent with age and use. Satin silver dial shows heavy patination throughout with matching 'pencil' handset. Unsigned crown.
REF 3540
Manual-winding
34 MM
– Show less
SKU AS04061
Article Number 40920208
ref 3540
case size 34 MM
movement Manual-winding
approximate age 1930s
dial color Silver
material Stainless Steel
style Field
category Vintage
bracelet Leather
lug width 18 MM
Includes Includes brown single-pass leather strap with steel hardware.
overall condition The case is in very good condition overall showing normal wear consistent with age and use. Satin silver dial shows heavy patination throughout with matching 'pencil' handset. Unsigned crown.

Why We Love it

Whether it's a $3,000 dress watch or a $75,000 Daytona, all sides of the vintage Rolex spectrum appeal to us equally. 

Take for example, this Rolex Precision — perhaps the most simple and understated representation of what a Rolex can be. “Precision” in Roman nomenclature often describes a non-chronometer certified movement. However, it also encompasses a midcentury line of small, hand-wound dress watches in steel or precious metal cases. Straightforward yet refined, these Precision watches are perfect entryways into the often-overwhelming world of vintage Rolex.

This particular Precision features a 34mm stainless steel, snap-back case, an unsigned winding crown, an acrylic crystal, and a heavily patinated, silver-tone dial with blued steel pencil hands and subsidiary seconds. Ultra-thin and featuring fixed spring bars, it’s the type of timepiece that can be paired with myriad straps to take on either a more casual look for everyday wear, or a refined, dressier look for an evening out on the town.

Many vintage watch collectors and enthusiasts long to find that lesser-known vintage Rolex to punctuate their collections. And considering the rather approachable price point of this Precision, it is hard to argue with!

Brand Story

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Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Make it yours will fit standard 18mm watches

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Rolex Precision

Rolex Precision

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Rolex Precision

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