Rolex Lady Datejust

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REF 69173
Automatic
29 MM
– Show less
SKU AS06878
Article Number 40922021
ref 69173
case size 29 MM
movement Automatic Winding
approximate age 1980s
dial color Champagne
material Two-Tone Steel & Gold
style Dress
category Neo-Vintage
bracelet Metal
Includes 18k Yellow gold and stainless steel Jubilee bracelet with signed blade clasp. Also includes service box, polishing cloth, and service papers dated 2/28/1996.
overall condition The case is in very good condition overall showing normal wear consistent with age and use. Sunburst champagne Tritium dial is in excellent condition with matching handset. 18K Yellow gold fluted bezel. Signed crown.
REF 69173
Automatic
29 MM
– Show less
SKU AS06878
Article Number 40922021
ref 69173
case size 29 MM
movement Automatic Winding
approximate age 1980s
dial color Champagne
material Two-Tone Steel & Gold
style Dress
category Neo-Vintage
bracelet Metal
Includes 18k Yellow gold and stainless steel Jubilee bracelet with signed blade clasp. Also includes service box, polishing cloth, and service papers dated 2/28/1996.
overall condition The case is in very good condition overall showing normal wear consistent with age and use. Sunburst champagne Tritium dial is in excellent condition with matching handset. 18K Yellow gold fluted bezel. Signed crown.

Why We Love it

It is perhaps one of the greatest injustices in horology that women's wristwatches have not historically received the same respect as their larger cased counterparts, resulting in far fewer executions worth collecting. 

This is truly a shame - but fortunately, Rolex got the memo long before most, and have been producing outstanding ladies watches for over 50 years. And we're talking about the real thing - not those that utilize faux-gold, not-so-precious stones and batteries - Rolex's offerings are mechanical, functional, wearable art.

This Lady Datejust, a Reference 69173, dates to circa 1984 and features an excellent 18K yellow gold case and stainless steel construction with a fluted yellow gold bezel, a sunburst champagne Tritium dial with applied indices and a matching handset, and a matching two-tone Jubilee bracelet with a signed blade clasp.

Furthermore, this piece comes with a bunch of goodies!

Checking all of the boxes as its larger brothers, this lovely piece can easily be worn as a dress watch or a demure daily driver for the lady who knows what proper watches are all about

Brand Story

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Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Lady Datejust

Rolex Lady Datejust

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Rolex Lady Datejust

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