Rolex Gold GMT-Master 'Flying the Concorde'

1968 Rolex Gold GMT-Master 'Flying the Concorde' 

A full-color 1960s watch advertisement is something to behold — and when the watch being advertised is gold, it becomes something more entirely. Some fifty years ago, when this ad was freshly printed, no one was splitting hairs when it came to Rolex. They were aspirational things, certainly, but they were all just watches first and foremost. However at a certain point, collectors and dealers started to look for subtleties to differentiate certain models.

While nicknames for watches typically come from the iconic figures who owned and wore them, the 1675/8, known to the collector community as the “Concorde” GMT, owes its distinction to this advertising campaign. If you look closely at the watch you’ll notice the unique stick-shaped hour and minute hands. In all advertisements that have a solid gold and brown GMT-Master  — and that feature a Concorde — these are the hands you’ll find on the watch. A subtle difference, to be sure, but it’s these small details that differentiate Rolex watches (and that collectors go crazy for). And though the Concorde may no longer be operational, this vibrant  advertisement perfectly captures its time in the zeitgeist.

A fun fact: Not only is this piece of legendary marketing in color, but it’s also the first Rolex ad to feature the GMT-Master and Concorde. 

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.