Rolex Daytona 'Timing 3-Minute Eggs'
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1967 Rolex Daytona 'Timing 3-Minute Eggs'
Rolex’s advertising campaigns from the late 1960s and early 1970s have to be among the best ever conceived. This one in particular simply oozes charm and utilitarian, sporty confidence: The Rolex Cosmograph Daytona affixed to the wrist of a driver, leather driving gloves, analog gauges, and open road in full view. The headline makes clear that this is no commonplace, everyday watch — though it’s fully capable of such mundane timing tasks — but rather, a serious tool meant for the professional driver.
The choppy, matter-of-fact copywriting in the lower corner would be enough to make Hemingway proud, detailing the watch in question without a single extraneous word. Regardless of how you use your Rolex Daytona — or indeed, whether or not you even own one! — this is the type of midcentury ephemera that gets watch collectors excited, and will surely do the same for you. (Bonus points if you hang it in your garage above a beautiful sports car!)
When this ad was freshly printed in 1967 — and for many subsequent years — the Daytona was more of a“tool watch” than a collectible timepiece. No one would have noticed (or cared) that the exact watch featured in this ad is not a typical Daytona configuration. Of course today, enthusiasts won’t miss the interesting assembly pictured, which is a reference 6239 dial installed in a pre-Daytona reference 6238 case. This is an unusual iteration, but known to be correct.
Daytona advertisements themselves are fairly uncommon. Only a handful of full-page ads showing the watch by itself have been discovered, and this 1967 beauty may be the best of them.
About our collaboration with Ad Patina
We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.
Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.