Rolex Datejust Pink Gold

SKU AS02673
SKU AS02673

Why We Love it

Why We Love It

“This is gold, Mr. Bond.”

The Reference 1601 Datejust, which ran from the 1960s to the 1970s, is many collectors’ go-to Datejust, for its clean lines and elegant simplicity. But it’s most often seen in steel, or in a mixture of stainless steel and gold. And rarely—very, very rarely—it’s seen in pure 18k gold.

Such is the case with this particular 1601. In our five years of business we’ve come across one other like it. Dating from 1972, this is a collector grade piece if we’ve ever seen one.

The gold gives the Oyster case, though still as sturdy as ever, an extra presence on the wrist. The black dial is a deep pool of mystery that draws the eye right in. It’s so easy to get lost in it.

The Story

The Datejust is the linchpin of Rolex’s vintage watch collection, forming a bridge between its sports watches like the Submariner and dressier watches like the Cellini (and, yes, the Day-Date).

Since 1945 it’s been the most Rolex of Rolexes, beloved of generals, presidents, and prime ministers. The stainless steel variants, such as the Reference 1601 dating from the 1960s to 1970s, are perennial favorites of collectors, able to be worn in any environment with just a change of clothes.

And yet Rolex has always experimented with the Datejust… and has always offered it in gold. 

In fact, upon the debut of the Datejust Reference 4467 in 1945, it was only offered in 18k gold. It wasn’t until the 1950s that Rolex started offering it in stainless steel. So that means that, alongside the presidential Day-Date, Rolex offered solid-gold Datejusts as less expensive—but no less refined—dress watches.

A:S Guarantee


Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.


Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.


We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns


All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Rolex Datejust Pink Gold

Rolex Datejust Pink Gold

Rolex Datejust Pink Gold


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