Why We Love it
Why We Love it–
In 1945 Rolex made history with the introduction of the Datejust, and subsequently dictated the direction of wrist worn watches for decades to come. We take it for granted but in 1945 to be able to own a watch that automatically jumped to the next day at midnight, that was revolutionary. What you are looking at here is a reference 1601, this one with beautifully-patinated hands and an incredibly clean silver dial.
The Datejust makes it onto the list, and high on that list, of most easily recognizable and sought after watches in the world. Everyone from children who grew up seeing their fathers buckle it on before work, to those who fondly remember back to the first “nice” watch they ever bought. Almost nothing else has what it takes to be the perfect watch for everyday life.
We look at watches like the Submariner or the GMT, and as wonderful and timeless as they are, their rugged nature can only take them so far. They belong in the ocean and the sky, though they can easily slip almost undetected into a dinner party. But that is as far as they dare go. Another step and they are in territory where the Datejust shines. As you stand gazing into the eyes of the person you have vowed to spend the rest of your life with, what elegance is better suited? As you hold your children for the first time what better a way to be simply, yet firmly reminded of how time will fly? The unassuming but bold dial that will keep track of work and play, baseball games and birthday parties, school plays and graduations. What better a watch than this to sit on your wrist as you roll through the years, amassing story after story?
There is a reason that countless people from multiple generations have chosen this watch to ride the calm waves or brave the terrible tempests of life with them. There is a reason that they pass it down from parent to child, to grandchild and beyond. It can always take more.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.