Why We Love it
Why We Love it–
Black-dialed Datejusts are just plain sexy! Add in a touch of gold here and there and the whole thing just pops. If you’re searching for the perfect vintage Datejust, this is a great contender.
After 70 years of production, Rolex has certainly made a Datejust that suits everyone. No matter what dial hand combo gets your blood flowing, Rolex has probably made it. Most came in various shades of white and silver, and black dials are certainly harder to find on today's market.
Depending on the case material and dial color, some Datejusts are on the sportier side, while some are a bit dressier. We’d call this example one of the dressier Datejusts, mostly due to the yellow gold bezel, hands and hour indices. Combined with the black dial, the gold accents add a lot of panache, and this Datejust is the perfect pairing to a sharp suit and handmade oxfords.
Often imitated but never matched, the Datejust has been a major part of the Rolex success story, and it can be part of yours too. Whether this is your first watch or tenth watch, it’s always a good choice.
We've said it over and over again - the Datejust may just be the perfect watch. Coupling perfect proportions, simple dial layouts, and robust movements, Rolex's most prolific model is an icon of timekeeping that has been in continuous production for decades. Let’s face it, the Datejust is all the watch that just about any of us really need.
The beauty of the Datejust is that it is the ultimate do-anything, go-anywhere watch. One part sporty and one part dressy, the Datejust wears just as well with jeans as it does with a suit, and thanks to the signature Oyster case and tough-as-nails movement, it’s ready for anything that you can throw at it.
In production continuously since 1945, the original Datejust was the world's first wristwatch to incorporate a date disc and aperture at 3 o’clock. The cyclops magnifier over the date window was introduced in 1954, and as we all know became a signature Rolex design cue.
Since then, dates at 3 o’clock has become commonplace, and the Rolex cyclops magnifier bubble has become a hallmark of the brand. Datejusts have proudly been worn by presidents, athletes and movie stars (and probably your grandfather), in a testament to how timeless and versatile the watch truly is.
Where so many watches can be a little too big here, or a little to small there, the Datejust is just right, embracing the wrist with its thin and tapering 36mm case. And while recent horological trends have favored large wristwatches, the age of the giant watch is behind us (thankfully), making more reasonably sized watches, like the original Datejust, a pleasantly stylish option that fits the bill.
There's a magic to the Datejust's simple design, a timelessness that speaks to how true style never dies.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.