Why We Love it
Why We Love it–
In all of Rolex's impressive century of history, the brand has amassed an arsenal of classic designs that have, more or less, remained unchanged throughout the years. The color of the dial may change, a date window may be added, or a watch may be released in precious metals when it was previously only offered in steel (or vice versa), but in all its iterations, a Rolex looks like a Rolex. While some collectors may desire a touch more innovation, that just isn't Rolex's style--because with Rolex, it's not about innovation, but about refinement.
The Rolex Datejust is a classic example of that ethos brought to life. With perfect proportions and a dial that's elegant in its simplicity, the Datejust is a horological icon. First released in 1945--the 40th "jubilee" of the founding of Rolex--and in continuous production for decades, the Datejust is Rolex's most prolific and most enduring model.
That first Datejust of 1945, reference 4467, was available only in 18k gold. At first Rolex was unsure of the success of their new model, which they named Ritedate--the first wristwatch to feature a date window. However, it fast became Rolex's signature model.
While the look of the Datejust has changed subtly over the years, a Datejust from today looks almost indistinguishable from a Datejust of the 1940s through 1970s, with only slight modifications that hint to a gradual progression in design. Most noticeable--yet still subtle, because this is Rolex, after all--is the addition of the "cyclops" magnifier in 1954, and has been an ever-present feature of the watch ever since. Around the same time, the Datejust gained its trademark engine-turned bezel, a harbinger of the fluted bezel of today. As with the first reference of Datejust, this reference was only available in yellow or pink gold. The Datejust was available in stainless steel for the first time 1957.
The Datejust is the ultimate go-anywhere, do-anything watch. On a steel bracelet (the classic Jubilee bracelet, featured here) it exudes elegance; on leather, refinement; and on nylon, a kind of toughness that only Rolex can have. It inhabits a space somewhere between sporty and dressy, suitable to many occasions.
This particular Datejust, reference 1603, dates from 1970. It features a stunning, pie-pan matte black dial with luminescent (tritium) elements that have aged to a handsome yellow. Since black dials are a relatively rare find, it makes this one all the more desirable--coupled with the original Jubilee bracelet, it presents a value proposition that is hard to deny.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.