Why We Love it
Why We Love it–
Watches with textured dials are without a doubt some of the most visually-arresting examples available on the watch market today. From the days of Abraham Louis Breguet, an engine-turned dial represented that the craftsman who fashioned it was at the height of his skills. Even in this age of mass machinery, when watch components—dials included—are designed on computers and then cut out by CNC machines, a textured dial is a sign that the manufacturer chooses to preserve the old ways.
Though Omega is perhaps best-known for its sporty Speedmaster or Seamaster lines, the brand has been releasing—quietly and without much fanfare—dress watches with textured dials distinctive enough to catch the eye of any purist.
Omega first began applying "Genève" to the dials of their dressier 30mm watches in 1953. This was in honor of their 30mm calibre that set records at the Geneva Observatory. By 1967 the name began to be applied to models throughout Omega's range, such as the Omega Dynamic, that were produced in large volumes.
These watches used the same, high quality movements as Omega's other lines. But they were sold at a more competitive price point than Omega's other offerings, targeting a younger clientele. By the time Omega ceased production of the Genève line in 1979, pieces in this collection comprised more than 60% of Omega's total sales.
This particular example is a Reference 135.070, which was first released in 1970. While other iterations of this reference might be gold-capped with plain, unadorned dials, this one has a gorgeous silver dial with an unusual brushed texture. Cased in steel to match the aesthetics of the dial, it’s an uncommonly-seen dress watch that simply reverberates with understated elegance.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.