Why We Love it
Why We Love it–
A time-only Movado from the 1950s - really any mechanical Movado from the 1950s for that matter, offer a ton of value in the watch world.
Once a maker of brilliantly-designed, expertly produced timepieces, Movado's fall from grace into the fashion-driven budget watch brand is nothing short of painful to study. Naturally, you wouldn't catch us dead wearing anything from their modern collections, but like so many other contemporary brands, what came before just can't be beat.
This lovely 34mm steel Tempomatic model is the very essence of understated and elegant post-war design. With an unpolished slim case featuring sharply faceted lugs, this Movado wears brilliantly and oozes an effortless simple beauty. Putting it apart from the pack is its richly patinated cream dial (with hints of salmon!) and applied Breguet indices and blued steel pencil hands. Furthermore, the central seconds hand has subtle arrow tip, which is a small but noticeable touch. At the outer edge of the dial, a crisply printed 60-minute chapter ring adds a bit of sporty flair.
Poor man's Reference 96SC Calatrava? Maybe, but it's also so much more.
Production from that point on proved how true the name brand was—it means "always in motion" in Esperanto. Throughout the 20th century Movado produced incredible mechanical timepieces. They gained notoriety for the sophistication of the equipment and technology they employed, including electric tools.
Unlike many of their counterparts, Movado's movements were designed and manufactured in-house.
In the late 1960s, they were acquired by Zenith, and enjoyed perhaps their greatest period of success as the subsidiary of that brand. Their chronographs (which used the famous Zenith El Primero movement), particularly, were successful sellers. But the extent of their offerings didn’t end there. They also made killer dress watches like the one we have here.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Make it yours will fit standard 16mm watches
Cuba Libre Brown Alligator-Pattern Strap
- Regular price
- Regular price
- Sale price
- Unit price