Movado El Primero Chronograph - TV Dial
Why We Love it
Why We Love it–
In the midst of all the horological icons (Speedmasters, GMTs, Cartier Tanks and the like) that we are fortunate enough to handle every day, one of the most rewarding parts of doing what we do is discovering lesser known vintage timepieces and seeing what makes them tick (pun intended!). Most of the time the pieces we come across are less than desirable for one reason or another, but every so often one comes along that simply blows us away, and we can't wait to share it with our colleagues, friends and fellow enthusiasts.
Coming from the private collection of a good friend on the Left Coast, this awesome 1970s Movado chronograph has totally slipped under the radar of most enthusiasts, and while we knew of their existence, we admit we had never seen one in the metal until he showed up with it at analog/shift HQ a few weeks ago. Needless to say, he didn't leave with it!
At least three distinct elements go into making this unusual chronograph an awesome piece worthy of your attention:
Firstly, the design is evocative of the integrated bracelet sports watches common of the era. You have probably heard of some of them (Audemars Piguet Royal Oak, Patek Philippe Nautilus, IWC Ingenieur SL). The design is incredibly comfortable to wear and totally 70s, meaning it is very much wearable today.
Secondly, the detailing on the watch is impressive. Comparable to the Heuer Monaco of the era, the 40mm case is substantial and makes for a sizable statement on the wrist. With a gorgeous two-tone blue dial with triple subsidiary registers, angled internal tachymetre scale, diagonally-oriented date window, and "rocker-style" chrono pushers, this is one of those timepieces that is virtually impossible to stop looking at and playing with on your wrist.
Finally, the movement inside this piece is none other than the legendary El Primero by Zenith. One of the world's first automatic chronograph units, the El Primero is a high-beat mechanical movement that is still in use today. Launched in 1969, Zenith made their movements available to a few other manufactures. Unfortunately, Movado isn't much more than a fashion brand today, but back in the day they clearly didn't fuck around, and selected some impressive movements for their line. "Off-Brand" timepieces are often a great value for collectors, and this is no exception. Early El Primero powered chronographs are incredibly hot on the market, yet this one slips under the radar.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Movado El Primero Chronograph - TV Dial