Longines Gent's Dress Watch

Why We Love It

Sometimes simplicity trumps complexity. When watches are stripped down to the basics, form and function are at the forefront. Looking at this Longines from the 1940s, it makes us wonder whether there is really need for anything more.

With its 'Calatrava' style case, this steel beauty is a gem straight out of the war years. Though the watch measures in at 35mm, it wears a bit larger (we think 37mm feels about right) since the dial is oversized and the bezel is thin. It also features thick lugs and carries a bit of heft, despite its frame. Its silvery-cream toned dial shows a rich patination, and the applied dart indices and feuille hands are applied yellow gold, showing a distinctive copper tone from age. Internally, the watch is poweed by a manual winding Calibre 12687 movement.

Offering a very attainable price point, you'll get a whole lot of watch for the money with this one. Whether it's your first vintage watch, or an addition to a function-first dress collection, this one is a stunner.

It will go quick, so don't wait! 

The Story

So much of the modern watch world is confused.  No iconic style, no cherished design language ever benefitted from addition.  True style is spoken in simple direct tones, executed effortlessly in a cohesive voice.  

Longines has had its fair share of pitfalls.  Many of of the brand's offerings since the Quartz Crisis have flunked; their design language was injected with artificial features that leaned more toward glitz and glam than style and function.  Even today, the brand seems to tip-toe about the market, asking questions with their pieces instead of answering them.  

But the Longines of today is not the Longines of yesteryear.  

From the late 1800s, Longines was at the sharp end of the watchmaking spear. Constantly innovating, Longines was a company to be compared with the other major Swiss manufactures.  By 1919, Longines was the official supplier of timepieces for the International Aeronautical Federation, working to develop highly accurate navigation chronometers for many of the era's great aviation pioneers. 

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.