Why We Love it
Why We Love it–
Recommendations for vintage dress watches are one of the most common inquiries we get at analog/shift HQ. While sports watches are generally understood by collectors and enthusiasts, dress pieces have been off their radar for some time. Now that smaller, more delicate timepieces are becoming popular again, choosing one that offers a good blend of looks, construction, history, and originality can be a daunting task. The good news is that there are lots of options!
The challenge lies (as with any vintage watch) in finding a good one. Years of neglect, damage, and over-restoration can make finding a suitable timepiece a burden. In our minds, there are few minimum requirements for a proper dress piece: svelte case design, clean looks,a solid movement, and originality. While many opt to go with a precious metal casing material, steel watches are a great alternative, provided the above criteria are met.
Longines is a brand that needs no introduction. Now closely associated with Omega under the Swatch Group umbrella, the brand was a staple of the Swiss watchmaking industry throughout the 20th century. They are well-known for their broad assortment of lines and designs, as well as their close association with equestrian sports. Introduced in 1957, their luxury-focused Flagship line was one of the first watches to be given a name that featured prominently in international marketing campaigns, earning the manufacture a well deserved reputation for quality and prestige.
Featuring an elegant, slim steel case, silver sunburst dial and gold highlights on the markers and hands, this particular Flagship model from the1960s checks all the boxes for a vintage dress piece. It also features a manually winding Calibre 30LS movement, an in-house unit used prominently at the time. Most importantly, it hasn't been refinished or restored in any way and shows its originality brilliantly. An unfortunate number of dress watches from this period have been "over restored" in the past 20 years or so, which makes finding a good original example a difficult but rewarding task. The best part about these timepieces is their value - a historic and truly beautiful dress piece for a fraction of the price of many steel sports watches and divers.
So there you have it, folks. If you're looking to round out your collection with a delightful vintage dress piece, look no further!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.