LeJour PVD Chronograph - NOS

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SKU AS00550
SKU AS00550

Why We Love it

The 1960s and 70s are often considered the "golden age" of sporting chronographs by serious timepiece collectors. Utilizing high-grade mechanical movements, large steel cases and sharp, function-first dial designs, timepieces from this era are in constant demand and wear just as well today (or perhaps even better?) as they did four or five decades ago. While the most valuable pieces continue to be those from the better-known brands, there are tremendous collecting opportunities for those seeking something just a little different.

If you've been following us for any period of time, you know we have a strong affection for "off-brand" timepieces. Name isn't everything, and there are a number of really killer watches on the market that add up to more than the sum of their parts, if for no other reason that they were manufactured by "the big names" and simply re-branded and sold by the "lesser" ones. We've covered this in-depth with brands such as Tradition, Clebar, Bulova, Hamilton and Zodiac, all of which sold examples of "Poor Man's Heuers" that are gaining popularity today, despite being slightly less desirable when they were new.  Lejour, a small French distributor, was a popular European retailer of Heuer-made chronographs that got the same treatment as the rebranded pieces produced for the aforementioned brands.  

Before Techniqué Avant Garde stepped in, Heuer was the name for high-quality timing instruments, including wristwatches.  They were way ahead of many of their contemporaries, and were regularly pioneering new technologies.  Heuer was one of the first brands to feature PVD coated watches, and their Monza, Montreal, and Pasadena wristwatches are highly sought after by collectors today.  Finding these pieces in good condition is really a challenge, mostly because the technology was in its infancy, and the coatings didn't stand up to the test of time the way contemporary treatments do. 

The timepiece we have presented here is a rare steel cushion case sports watch from the 1970s, branded by LeJour and featuring a PVD case with matching black pushers and crown.  Powered by a Valjoux 7734, this chronograph is in completely New Old Stock condition!  Accompanied by its original rubber "bracelet" and packaging, this watch was likely selected as a reward gift from American Express, shelved, and promptly forgotten about.  We couldn't be happier about that!

Frankly, this timepiece is a tremendous value for those seeking that 70s sports watch vibe, and wouldn't look out of place in any collection consisting of higher end pieces. We have only come across a handful of these in decent condition in all our time collecting, never mind a NOS example.  Really, really awesome.

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

LeJour PVD Chronograph - NOS

LeJour PVD Chronograph - NOS

Soldspan>
Sold
LeJour PVD Chronograph - NOS

Why We Love it

The 1960s and 70s are often considered the "golden age" of sporting chronographs by serious timepiece collectors. Utilizing high-grade mechanical movements, large steel cases and sharp, function-first dial designs, timepieces from this era are in constant demand and wear just as well today (or perhaps even better?) as they did four or five decades ago. While the most valuable pieces continue to be those from the better-known brands, there are tremendous collecting opportunities for those seeking something just a little different.

If you've been following us for any period of time, you know we have a strong affection for "off-brand" timepieces. Name isn't everything, and there are a number of really killer watches on the market that add up to more than the sum of their parts, if for no other reason that they were manufactured by "the big names" and simply re-branded and sold by the "lesser" ones. We've covered this in-depth with brands such as Tradition, Clebar, Bulova, Hamilton and Zodiac, all of which sold examples of "Poor Man's Heuers" that are gaining popularity today, despite being slightly less desirable when they were new.  Lejour, a small French distributor, was a popular European retailer of Heuer-made chronographs that got the same treatment as the rebranded pieces produced for the aforementioned brands.  

Before Techniqué Avant Garde stepped in, Heuer was the name for high-quality timing instruments, including wristwatches.  They were way ahead of many of their contemporaries, and were regularly pioneering new technologies.  Heuer was one of the first brands to feature PVD coated watches, and their Monza, Montreal, and Pasadena wristwatches are highly sought after by collectors today.  Finding these pieces in good condition is really a challenge, mostly because the technology was in its infancy, and the coatings didn't stand up to the test of time the way contemporary treatments do. 

The timepiece we have presented here is a rare steel cushion case sports watch from the 1970s, branded by LeJour and featuring a PVD case with matching black pushers and crown.  Powered by a Valjoux 7734, this chronograph is in completely New Old Stock condition!  Accompanied by its original rubber "bracelet" and packaging, this watch was likely selected as a reward gift from American Express, shelved, and promptly forgotten about.  We couldn't be happier about that!

Frankly, this timepiece is a tremendous value for those seeking that 70s sports watch vibe, and wouldn't look out of place in any collection consisting of higher end pieces. We have only come across a handful of these in decent condition in all our time collecting, never mind a NOS example.  Really, really awesome.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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