Land Rover Defender With Rhino
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1995 Land Rover Defender With Rhino
In 1995, Land Rover, the British marque famed for its off-road vehicles used by militaries, dignitaries, outdoor outfitters, and more, released the Defender 90, the first Land Rover to utilize the “Defender” moniker. It was during this time that the brand began moving its vehicles upmarket, issuing limited-edition series — such as that pictured here, an edition of 500 — and offering more luxurious trim options.
Still, the khaki green Defender pictured in this classic 1990s advertisement as it attempts to escape a charging rhino while on safari epitomizes the Land Rover spirit. A cheeky headline drives home the sort of sticky situations which Land Rover owners often find themselves in, beckoning the reader to learn more about this most intrepid of outdoor vehicles. Printed in full color but emphasizing the woodsy greens and browns of the Defender aesthetic, it would do well in a home or office (or garage) of someone who leads an outdoorsy life.
It’s also important to note that this is more than just an ad. Like the model pictured, it’s a limited edition — in this case, an original advertising proof. What’s a proof? As conveyed by a gentleman who worked at the agency responsible for creating many Land Rover ads throughout the 1990s, a proof was “made in the preparation leading up to the ad appearing in the magazine, printed on very good stock with rich, accurate color.” In short, think of a proof as a prototype.
And speaking of creating ads, that same adman who supplied this original proof from 1995 was front and center at the photoshoot. He fondly remembers, “We went to an animal park in South Carolina. The rhino was named Tank. He had terrible eyesight, but he responded to his trainer’s voice. So we took the back door off the Defender 90, the trainer sat in the back and called out to Tank until he started following the vehicle. We picked up the speed until he was chasing it. That shot is basically unretouched. He was really chasing the vehicle.”
Can’t make this stuff up!
About our collaboration with Ad Patina
We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!
Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.
These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.
Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!
Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!
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Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
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Shipping & Returns
Shipping & Returns+
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