Jaeger-LeCoultre Reverso Sun & Moon
Why We Love it
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Why We Love it
–The Reverso is, at its core, one of the earliest true sports watches—though its elegance often disguises that fact. Its sleek Art Deco lines have become inseparable from horological design history, yet the model was born not from the ballroom, but from the polo field.
In the early 1930s, during a trip to India, Swiss businessman César de Trey met a British polo player who had just shattered the crystal of his watch mid-match. That conversation planted a seed: could a wristwatch be built to shield its dial from the inevitable knocks of the game? Back in Switzerland, de Trey brought the idea to Jacques-David LeCoultre, and together they refined it into a reversible case. Designed by Alfred Chauvot—who patented the concept in March 1931—the mechanism allowed the watch to flip over, protecting the crystal and dial during play. While most examples were made of steel, Jaeger-LeCoultre also produced precious-metal versions and embellished the casebacks with engraving or miniature artworks.
The Reverso seen here, Reference 270.3.63, is the Sun & Moon model. Its 42mm x 26mm 18K white gold case holds a striking black dial with Arabic numerals, a power reserve at 11 o’clock, day/night display at 1, moonphase at 6, and a blued sword handset. Sapphire crystals front and back reveal a manually wound movement—visible here through an exhibition caseback rather than the traditional solid flip side.
Paired with a signed black alligator strap and white gold deployant clasp, this early-2000s execution is a particularly distinctive and wearable interpretation of the Reverso legacy.
A beautifully conceived piece of history—ready for the next chapter.
Brand Story
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Brand Story
+Founded in 1833 by Antoine LeCoutlre in Le Sentier, Switzerland, the firm became the Jaeger-LeCoultre we know today when it merged with Parisian watchmaker Edmond Jaeger’s business in 1937. The two horological concerns collaborated on numerous projects before cementing their partnership, the most important of which was no doubt the Reverso. A sport watch with a reversible case, this ingenious timepiece was designed to offer protection to the watch dial — when engaged in sport or otherwise dangerous activity, the wearer would simply flip the case over, exposing its back to the world, rather than the vulnerable crystal.
But the Reverso is far from the only significant timepiece brought to market by JLC: The firm also produced the world’s thinnest pocket watch in 1907, powered by the Caliber 145. In 1929, the maison released the Caliber 101, still today the smallest mechanical movement. (Queen Elizabeth II wore a Caliber 101-equipped wristwatch to her coronation in 1953.) And perhaps no other watchmaker is world-renowned for their production of a clock in the way that JLC is famous for the Atmos. Invented by Jean-Léon Reutter, it’s powered by miniscule changes in atmospheric pressure — Edmon Jaeger acquired the patent and licensed it beginning in 1936. The Atmos is still produced in numerous forms today, and remains the Swiss government’s foremost diplomatic gift.
From classic, near-centuries old designs like the Reverso and the Atmos to modern über-complications such as the brilliant Master Gyrotourbillon, Jaeger-LeCoultre remains on the cutting edge of horological technology nearly two centuries after its founding.
A:S Guarantee
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A:S Guarantee
+Our Pledge
Analog:Shift stands behind the authenticity of our products in perpetuity.
Condition
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
Warranty
We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.
International Buyers
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
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Shipping & Returns
+All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Make it yours will fit standard 19mm watches
DeVille Black Matte Calf Strap
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StrapHabit x Analog:Shift Black Deployant Sailcloth Quick-Release Strap
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Jaeger-LeCoultre Reverso Sun & Moon
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