Why We Love it
Why We Love it–
Who can resist a PVD-coating, really? You take a steel case (or brass, which we'll get to in a minute), already pretty robust, and give it just that extra level of protection. Heuer did this to three of their chronos, which have attained legendary status. While they're all relatively hard to find, two, the Monaco "Dark Lord"--the Darth Vader of Monacos, if you will--and the Autavia 11063, are almost unicorns in their elusiveness. But we're offering one here, the Monza, that combines a sleek exterior with a serious racing heritage.
Heuer and Formula 1 have always gone hand-in-hand. The association with Joe Siffert and the Autavia springs to mind. But the Monza also has a close relationship to four venerated figures in Formula 1: Jack Heuer, Nicki Lauda, and the Ferrari father-and-son pair, Enzo and Piero Lauri Ferrari.
If that doesn't convince you yet, let's get into the history of the watch and how it commemorates a landmark moment in Ferrari F1 history. The Ferrari F1 team was struggling when Nicki Lauda joined in 1974. They hadn't had a World Championship win since 1963. But in 1975, with Lauda at the wheel of the 312T, the title once again returned to Ferrari. To celebrate Lauda's victory, Heuer (partners with Ferrari since 1971) launched the Monza in 1976.
At first glance, the Monza stands out from its more popular chronograph cousins, the Carrera and Autavia. You'd think that the case would be steel, right? But with the Monza, Heuer departed from the norm and cast the case in brass. They never sold it in naked brass, covering it up with PVD in either black or chrome. Also unusual for Heuer, they engraved the reference number and model name on the Monza's bare steel case back.
This Monza is powered by the Caliber 15, the usual motor for the model. Heuer intended the caliber 15 to be an "economy" version of the Caliber 12, but don't be scared by that word--the 15 powered everything from Carreras to Monacos and enabled those watches to be sold at a lower price point. The cal. 15 replaced the cal. 12's hour register positioned at 9:00 with a running seconds register in a slightly higher position on the dial. This asymmetry is polarizing, and while some purists believe the rarer cal. 12 Monzas to be superlative, we enjoy the playful dial design of the cal. 15-powered units. And, with its PVD coating in almost pristine condition, this watch is as much a piece of collectible horology as it is an artifact of racing legends.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.