Heuer Carrera Re-issue

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SKU AS01536
SKU AS01536

Why We Love it

The Heuer Carrera is one of the most classic expressions of the racing watch. One of Jack Heuer’s most heartfelt passion projects, the Carrera is imbued with a design ethos of functionality and legibility. For drivers and crew alike, a chronograph was a necessary part of racing kit that needed to be robust and reliable, but also simple enough to reference at a glance. And for a watch designed in the late 1960s, the Carrera remains a stunner, proving the brilliance of Jack’s design philosophy.

The Carrera--like the later Monza--takes its name from motorsports. To commemorate the completion of the Mexican leg of the Pan-American highway, a race was inaugurated on the 3500km stretch along the Mexican border, from Guatemala to the U.S. The Carrera Panamericana Rally Mexico was held from 1950 to 1954, and claimed the lives of 27 drivers and spectators. 

Heuer, as much a petrolhead as a lover of watches, first heard of the race in 1962. According to Hodinkee, Heuer met the parents of Ricardo Rodriguez, the darling of Ferrari's team, at the 12 Hours of Sebring. Rodriguez's parents expressed relief that their son was too young to have driven in the Carrera Panamericana. The name stuck, and Heuer resolved to use it for his next chronograph.

In designing the Carrera, Heuer's main focus was, of course, legibility. The main problem posed by chronograph designs of the 1940s and 1950s was the placement of the tachymeter, telemeter, or pulsometer scale, which in many chronographs was placed in rings around the edge of the dial. In designing the Carrera, Heuer placed the tachymeter ring on the rehaut, thus opening up the dial. 

The Carrera ran from the 1960s to the 1980s, its look shifting slightly as trends changed--like the Autavia--taking on the cushion case and automatic movements of the late 1960s and 1970s. In the 1980s, after Heuer was bought by the TAG Group, the Carrera was discontinued. However, in the mid-1990s TAG Heuer realized that its classic designs still held value in the commercial market, and decided to re-release two watches: the Monaco and the Carrera. 

The Carrera was released--or, rather, re-released--in 18k gold with a white dial, stainless steel with a black dial, and stainless steel with a white dial, the watch pictured here (Reference CS3110). On the whole, the Carrera 1964 Re-Issue remained true to the look of its predecessor, with the 36mm case and the bold, open dial. While the earliest Carreras contained the Valjoux 72, the reissued references used the Lemania Caliber 1873, most famously used in the Omega Speedmaster. 

The Carrera 1964 Re-Issue is important in that it set a precedent for Tag Heuer to reissue its most classic designs, thus continuing an appreciation for traditional horology. This old design, rather than languishing in the brand's archives, is exposed to a new generation of watch collectors. It's a testament to Jack Heuer's foresight that the Carrera, with its bold new look, remains popular and will continue to be for generations to come. 

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Heuer Carrera Re-issue

Heuer Carrera Re-issue

Sold
Sold
Heuer Carrera Re-issue

Why We Love it

The Heuer Carrera is one of the most classic expressions of the racing watch. One of Jack Heuer’s most heartfelt passion projects, the Carrera is imbued with a design ethos of functionality and legibility. For drivers and crew alike, a chronograph was a necessary part of racing kit that needed to be robust and reliable, but also simple enough to reference at a glance. And for a watch designed in the late 1960s, the Carrera remains a stunner, proving the brilliance of Jack’s design philosophy.

The Carrera--like the later Monza--takes its name from motorsports. To commemorate the completion of the Mexican leg of the Pan-American highway, a race was inaugurated on the 3500km stretch along the Mexican border, from Guatemala to the U.S. The Carrera Panamericana Rally Mexico was held from 1950 to 1954, and claimed the lives of 27 drivers and spectators. 

Heuer, as much a petrolhead as a lover of watches, first heard of the race in 1962. According to Hodinkee, Heuer met the parents of Ricardo Rodriguez, the darling of Ferrari's team, at the 12 Hours of Sebring. Rodriguez's parents expressed relief that their son was too young to have driven in the Carrera Panamericana. The name stuck, and Heuer resolved to use it for his next chronograph.

In designing the Carrera, Heuer's main focus was, of course, legibility. The main problem posed by chronograph designs of the 1940s and 1950s was the placement of the tachymeter, telemeter, or pulsometer scale, which in many chronographs was placed in rings around the edge of the dial. In designing the Carrera, Heuer placed the tachymeter ring on the rehaut, thus opening up the dial. 

The Carrera ran from the 1960s to the 1980s, its look shifting slightly as trends changed--like the Autavia--taking on the cushion case and automatic movements of the late 1960s and 1970s. In the 1980s, after Heuer was bought by the TAG Group, the Carrera was discontinued. However, in the mid-1990s TAG Heuer realized that its classic designs still held value in the commercial market, and decided to re-release two watches: the Monaco and the Carrera. 

The Carrera was released--or, rather, re-released--in 18k gold with a white dial, stainless steel with a black dial, and stainless steel with a white dial, the watch pictured here (Reference CS3110). On the whole, the Carrera 1964 Re-Issue remained true to the look of its predecessor, with the 36mm case and the bold, open dial. While the earliest Carreras contained the Valjoux 72, the reissued references used the Lemania Caliber 1873, most famously used in the Omega Speedmaster. 

The Carrera 1964 Re-Issue is important in that it set a precedent for Tag Heuer to reissue its most classic designs, thus continuing an appreciation for traditional horology. This old design, rather than languishing in the brand's archives, is exposed to a new generation of watch collectors. It's a testament to Jack Heuer's foresight that the Carrera, with its bold new look, remains popular and will continue to be for generations to come. 

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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