Why We Love it
Why We Love it–
The Carrera was one of Jack Heuer’s most passionate projects, and his design ethos for this watch can be summed up in one word: legibility. Jack wanted a watch that was stylish and functional, a watch that gives you everything you need and nothing you don’t. From the sharp bevels on the case to the artful openness of the dial, it's become a classic.
A longtime racing aficionado, Heuer first conceived of the Carrera in 1962, when he was attending the 12 Hours of Sebring race in Florida. It was there, in a conversation with the parents of the legendary Rodriguez brothers (both drivers), that Heuer first heard the name: Carrera, meaning the Carrera Panamerica, a treacherous five-day race along the Mexican stretch of the Pan-American Highway. The name haunted him, and he registered it the following year.
A new innovation--a tension ring to anchor the dial in place, while also offering greater water resistance--the same year inspired him to incorporate that feature in a watch that would be a game-changer just like Omega's Speedmaster was. Taking the tachymeter track off the dial wasn't a new innovation--Rolex did it with the Daytona and Omega of course started it, more or less, with the Speedy--but Heuer's obsession with legibility cleaned up the dial in a way that hadn't quite been achieved before. Here now is a watch that shows you only the minimal amount of information, with plain baton markers: clean, uncluttered, undeniably attractive.
These early Carreras were produced in a variety of styles with a range of dial colors. The dials were manufactured by Singer, the same company that produced dials for the Rolex Daytona. While the elusive black-and-white ("panda") designs remain the most desirable, there's something to be said for the light-catching silver dials like the one we offer here. The clean lines of the dial are echoed in the sharp bevels of the lugs, manufactured by esteemed case-maker Piquerez. The result is iconic, Heuer's answer to mid-century trends that translates well to modern tastes.
This silver-dialed Carrera we offer here is a Reference 3647S, powered by the Valjoux 92. The Valjoux 92 is a derivative of the triple register Valjoux 72 that we all know and love, with similar architecture and quality, simply without an hour register (another nod to Heuer's quest for extreme legibility). These Valjoux 92-equipped Carreras have a cleaner look and feel especially modern today, as many brands use this layout for their new releases.
For a watch designed in the 1960s, the Carrera remains a stunner, proving the brilliance of Jack’s design philosophy. A clean dial never goes out of style, and it makes the Carrera an easy watch to dress up or down. At 36mm, the case wears extremely well on the modern wrist, its long beveled lugs making it feel a bit beefier while still slipping easily under a cuff.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.