Heuer Autavia "Siffert Colors"
Why We Love it
Why We Love it–
Chronographs and racing go hand-in-hand. It’s a natural connection—chronographs have been as essential piece of kit for the sport since the 1920s. But far from the ungainly stopwatches and dashboard timers that these early motorists used, the wrist chronographs that evolved in the 1960s and 1970s—the golden era of the sport—have an undeniable allure.
And of these, the most coveted bear the name Heuer.
Heuer had released its first dashboard timer in 1933—the Autavia, so-called for its use in both automobiles in airplanes. These two-register chronographs used the Valjoux 59 movement and had a large pusher at 9 o’clock. Released from 1933 to 1958, the somewhat cluttered appearance of the dial led to its complete redesign by the great-grandson of the company’s founder, Jack Heuer.
Jack Heuer had graduated from university in 1957. At 25, he was eager to spread his wings—far away from the company that his great-grandfather had started in the 1880s. But his father urged him to spend one year working at the family business.
Jack acquiesced, little knowing that this decision would change his life—and the watch world as a whole.
A year after joining the company, Jack found himself in the cockpit of a racing car as navigator. On the dashboard was one of his family’s dashboard clocks—an Autavia. However, the dial of the Autavia proved hard to read in the bone-shaking interior of a rally car, and he misread the dial by a minute. Infuriated, Jack set about to make the Autavia easier to read, giving it a large central minute hand.
Four years later, when Jack assumed the reins of the company, he saw the potential for the Autavia to move from the dashboard to the wrist. Jack Heuer’s Autavia was the first line of chronographs produced by Heuer to bear a model name. At the time of its introduction, there wasn’t a wrist chronograph in existence that had automotive racing as its sole genesis (the Rolex Daytona being a year from birth).
It soon attracted the attention of Formula 1 racers, a relationship which Heuer cultivated. He became a fixture in the pits at the major race courses of the world. In 1969, he would befriend a driver who’d become Heuer’s first brand ambassador—Jo Siffert, who was given an automatic version of the Autavia with a distinctive cushion case.
Siffert was an early enthusiast of this new model of Autavia with its cushion case design, and would often try to persuade fellow drivers to buy one while they were on the racing grid.
This particular Autavia is a rare variant of the Autavia that Siffert made famous. A Reference 73663, it’s powered by the manually-wound Valjoux 7733 instead of the Calibre 11 or Chronomatic that Heuer released in 1969. It combines the best of the old with the best of the new in a combination that we here at Analog/Shift find hard to resist.
We’re sure you will too.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Heuer Autavia "Siffert Colors"