Why We Love it
Why We Love it–
The late 1960s, early 1970s were sort of like the Wild West, horologically speaking. Brands were leaving their traditional beats, experimenting with new designs and complications. 70s fashion had injected itself into the market place, making room for bright colors and large cushion cases, allowing for fresh takes on well-worn watches.
Just about every Swiss manufacture pulled out the stops during the 70s, making watches from this era some of the most interesting vintage pieces out there today. It was also a time that saw parts suppliers - think EPSA, J.B. Champion, Gay Freres, NSA, Singer, etc. - becoming sought after components themselves. While these producers were always part of the production process, their names became more noticeable to consumers. Today, watches with these outsourced components can be highly desirable and strongly valued.
Sadly, with the 1970s also came quartz, the expansion of which put the kibosh on the a good portion of the Swiss watch industry - smaller manufactures that couldn't compete were swept away or absorbed by larger manufactures.
While Girard-Perregaux was never forced to close their doors, the production of their mechanical timepieces was significantly affected by the advent of quartz. Interestingly, the brand produced their first quartz watch in 1970, a feat that would become a harbinger of the next few decades of the manufacture's focus.
Ultimately, GP produced a fair number of quartz watches, setting industry standards along the way. But the shift in focus came an abrupt downfall in the production of commercial mechanical watches, to the chagrin of many collectors today.
This piece dates to this period, suggesting that it was either one of the few GPs to be made alongside the quartz production or one of the last few models to be made before the shift occurred. With its navy-blue dial with white, silver and sky blue sub-registers and fixed internal tachymetre bezel, the watch oozes cool, and the hefty (42mm) stainless case with radial brushing wears incredibly well on the modern wrist. Inside, the Valjoux 23 movement is clean and crisp, running at an amazing +/- 5 seconds/day.
The pièce de résistance is the J.B. Champion steel link bracelet with GP-signed clasp - a true rarity in and of itself.
For a great 70s chrono, look no further!
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.