Why We Love it
Why We Love it–
The 1970s are full of fun and funky watches like this one, which marry features of dive watches—a chunky waterproof case crowned by a rotating bezel—with a chronograph. Called chronodivers, they proliferated in the decade, when sporty-chic fashions were all the rage. But their distinctive looks and often sprightly color ways have brought them renewed popularity among today’s collectors.
This one bears the name Dugena on the dial and is known as the Deepstar Diver.
Established in 1917, Dugena was less of a brand and more of an association that had many manufactures under its umbrella. BWC, Fortis, and Alpina all took part. In fact, it’s this last brand—Alpina—that forms part of the association’s name: Deutsche Uhrmacher Genossenschaft Alpina, or DUGENA.
The Deepstar features many components that were commonly used throughout the period. Take for example the 38mm skin diver contract case. It was used by almost every watch company that wanted to release an inexpensive, but still handsome, dive watch.
But it’s the dial that really distinguishes the Deepstar Diver from all the other chronodivers out there. Glossy black with a white chapter ring, it’s enlivened by a white sub-dial at 3 o’clock that boasts a splash of red within. But the most exciting feature is the running seconds hand in the sub-dial at 9 o’clock, which is shaped like a propeller, a nod to the watch’s aquatic heritage.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.