Rolex Submariner 'Big Crown'

Regular price
$180,000
Regular price
Sale price
$180,000
REF 5510
Automatic
37 MM
+ View all
SKU AS05815
ref 5510
case size 37 MM
movement Automatic Winding
approximate age 1950s
dial color Black
material Stainless Steel
style Dive
category Vintage
bracelet Metal
lug width 20
Includes Includes stainless steel folded-link rivet Oyster bracelet with signed 'big-logo' blade clasp.
REF 5510
Automatic
37 MM
+ View all
SKU AS05815
ref 5510
case size 37 MM
movement Automatic Winding
approximate age 1950s
dial color Black
material Stainless Steel
style Dive
category Vintage
bracelet Metal
lug width 20 MM
Includes Includes stainless steel folded-link rivet Oyster bracelet with signed 'big-logo' blade clasp.

Why We Love it

The Rolex Submariner is a classic, and there's a good reason why almost every collector winds up with one in their stash — these are timeless, tough, do-anything, go-anywhere tool watches.

In the world of vintage Subs, early ‘Big Crown’ models are some of the most sought after. Utilizing an oversized 8mm, screw-down winding crown, these heavy duty divers terminated with the Reference 5510, before the introduction of crown guard models such as the 5512. 

This particular Reference 5510 features an acrylic crystal, a ‘Brevet’ signed crown, a bi-directional rotating 'red triangle' bezel, and a super early early gilt Tritium service dial with matching handset, and is fitted to a stainless steel Oyster bracelet with ‘big logo’ clasp.

Showing signs of honest wear and only light previous polishing, this is a stunning time capsule of a watch that recalls the heyday of early recreational SCUBA diving and Rolex’s entry into the tool watch world. 

It’s estimated that only 1,000 pieces of the Reference 5510 were ever produced.

Don’t let this excellent example slip through your fingers!

Overall Condition

The case is in very good condition overall with thick lugs showing sleeve polish and normal wear consistent with age and use. Matte black 'four-line' Tritium dial is in fantastic condition overall with matching handset. Bezel insert shows light, even navy blue fade with faint wear. Signed Triplock crown.

Brand Story

+
Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

Make it yours will fit standard 20mm watches

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Rolex Submariner 'Big Crown'

Rolex Submariner 'Big Crown'

Regular price
$180,000
Regular price
Sale price
$180,000
Rolex Submariner 'Big Crown'

Why We Love it

The Rolex Submariner is a classic, and there's a good reason why almost every collector winds up with one in their stash — these are timeless, tough, do-anything, go-anywhere tool watches.

In the world of vintage Subs, early ‘Big Crown’ models are some of the most sought after. Utilizing an oversized 8mm, screw-down winding crown, these heavy duty divers terminated with the Reference 5510, before the introduction of crown guard models such as the 5512. 

This particular Reference 5510 features an acrylic crystal, a ‘Brevet’ signed crown, a bi-directional rotating 'red triangle' bezel, and a super early early gilt Tritium service dial with matching handset, and is fitted to a stainless steel Oyster bracelet with ‘big logo’ clasp.

Showing signs of honest wear and only light previous polishing, this is a stunning time capsule of a watch that recalls the heyday of early recreational SCUBA diving and Rolex’s entry into the tool watch world. 

It’s estimated that only 1,000 pieces of the Reference 5510 were ever produced.

Don’t let this excellent example slip through your fingers!

Overall Condition

The case is in very good condition overall with thick lugs showing sleeve polish and normal wear consistent with age and use. Matte black 'four-line' Tritium dial is in fantastic condition overall with matching handset. Bezel insert shows light, even navy blue fade with faint wear. Signed Triplock crown.

Brand Story

+
Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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