Cartier Driver 'CPCP'
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Why We Love it
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Why We Love it
–Though Cartier has produced numerous fine mechanical watches during its 170-plus year history, by the 1990s the brand was known primarily as a producer of quartz pieces. In an effort to rejuvenate their status as a premier manufacture, in 1998 Cartier launched the Collection Privée Cartier Paris, or CPCP for short. The Collection Privée resurrected classic wristwatch designs from the Cartier archives and utilized high-grade mechanical movements from the likes of Piaget, Jaeger-LeCoultre, and Girard-Perregaux.
One watch that received the “reissue” treatment was the Driver. Far less known than most other Cartier models, the Driver, specifically Reference 2270, has a very unconventional strap integration, having the fabric pass fully around the wrist unobstructed, with the buckle and closure system integrated into the caseback.
The watch itself bears unique features on the dial, including a very distinctive dial typeset, art deco undertones, and lovely soft bezel profile.
A beautiful alternative to the Tank, the Driver is a gorgeous piece of design in any format. This yellow-gold CPCP example, however, exists on an entirely different plane. Classic in its proportions and beautifully balanced, it’s an easy sell no matter the wrist.
This piece measures 22mm x 33.5mm in yellow gold and features a unique articulating lug structure that allows the watch to conform to a variety of wrist sizes optimally. This watch is somewhat of a design anomaly in the world of Cartier, which adds to the appeal of the piece.
For the collector seeking something out of the ordinary, refined, and always elegant, this is the perfect watch for your wrist.
Brand Story
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Brand Story
+It started in 1907, when founder Louis Cartier made what was one of the first wristwatches for his friend Alberto Santos-Dumont. In the following years, the brand made a name for itself with its most famous wristwatch, the Tank, in all its multitudinous forms.
Cartier introduced the Tank in 1917 — which was supposedly inspired by the Renault FT-17 tanks seen on the battlefields of World War I — with a run of six pieces. (According to legend, these were given to American General John J. Pershing and his staff.) Cartier took the look of the Renault tank's treads and applied it to the watch’s lugs, which were integrated via brancards into the case itself. That first run of six pieces increased to thirty-three by 1920, and by the end of the 20th Century, that number stood well in the hundreds of thousands. Indeed, in sheer volume alone, the Tank — in all its various models — is Cartier's largest line of watches.
The Tank Louis was introduced in 1922, followed close on the heels of the Asian-influenced Tank Chinoise. The Chinoise, released amidst a mania for jewelry inspired by the Orient, has a square rather than rectangular case and lugs that resemble the portico of a Chinese pagoda.
From its debut, the Tank would see many variations, each in keeping with Louis Cartier’s taste for clean lines and perfect symmetry. Each variant — from the original Tank to the Tank Louis to the Cintrée with its flirtatious, curvaceous lines — has its passionate devotees. Rudolph Valentino, that sensual star of the silver screen, insisted on wearing his Tank onscreen in The Son of the Sheik, and Clark Gable, Andy Warhol, and Jacqueline Kennedy Onassis were among those who sported a one throughout the years.
Other model lines, including the Santos (based upon the original model crafted for Alberto Santos-Dumont) and the Pasha, have developed devoted followers. Indeed, the maison is unique as one of the few jewelry brands to elicit as much passion from collectors as dedicated watch companies.
A:S Guarantee
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A:S Guarantee
+Our Pledge
Analog:Shift stands behind the authenticity of our products in perpetuity.
Condition
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
Warranty
We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.
International Buyers
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
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Shipping & Returns
+All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.










Cartier Driver 'CPCP'
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