Bulova 666 Diver
Why We Love it
Why We Love it–
We’ve joined forces with our friends at 10:25 Vintage, a New York-based operation with a shared enthusiasm for interesting vintage timepieces, to bring you a robust handpicked collection that is both exceptional and affordable. Perfect for the discerning collector on a budget, these pieces provide an excellent entry point to the joys of vintage watches.
Let’s be straight here - we feel like Bulova doesn’t get enough credit.
Before the quartz era, Bulova had a reputation like no other. Obsessed with precision, Bulova went above and beyond; they built their own observatories to determine universal time and developed the concept of interchangeable parts to watchmaking. They were also responsible for the Accutron, the worlds first electronic movement, the same movement powered that every other device for NASA's Apollo missions outside the wrist-worn Omega Speedmasters.
Even Bulova's advertising was innovative. In 1926, they produced the first radio ad and went on to run the first television commercial in 1941. For decades, America truly ran on Bulova time.
Their spotless reputation extended to tool watches, where they produced tough-as-nails pieces for military and civilians alike, including the legendary A-11 and A-17 pilot’s watches in the 40’s and 50’s, and a line of fun and functional chronographs dive watches in the 60’s and 70’s. These models, including the Snorkel and Oceanographer, combined good looks, rugged movements, and Bulova’s cheeky 666 foot depth rating into one badass package.
Bulova has started to get some attention among budget-conscious collectors, and pieces such as this one provide a glimpse into why. With a nicely-sized 37mm cushion case in original condition, this piece feels right at home on the modern wrist. The black dial is both legible and interesting owing to its outer chapter ring and bold luminous hour markers, and a day-date window at 3:00.
Everyone should have a watch that they can enjoy any day of the week, and whether desk diving at the office or weekend adventuring, this 1970s diver has it all.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Bulova 666 Diver