Bulgari Diagono 'Pepsi' GMT

Think Rolex’s GMT Master is the only option when it comes to a utilitarian, dual-time watch? Think again!

Bulgari, the famed Roman jeweler, is also a fantastic watchmaker whose Octo Finissimo line has broken eight world records in as many years. These watches are fine examples of haute horlogerie — with price tags to match — but Bulgari also makes significantly more affordable, purpose-built everyday timepieces.

Take this GMT, for example: Dating to the 2000s, it’s housed in a 40mm stainless steel case with a sapphire crystal, a multilink bracelet, a luminous black dial and a fantastic blue and red Pepsi chapter ring for the GMT functionalities. 

This piece packs sporty appeal, comfortable sizing, and forward looking design into a single classic Bulgari package. This watch is an under-the-radar striking piece to add to your collection.

Founded by Greek entrepreneur and silversmith Sotirios Voulgaris in Rome in 1884, Bvlgari has since become a luxury powerhouse.

Following its acquisition of the Gérald Genta and Daniel Roth brands from Singapore’s The Hour Glass in the early 2000s, the maison began a process of vertical integration that has allowed it to produce watches on par with the best from historical Swiss firms, the likes of which have stunned the world in the form of the Octo Finissimo collection. Indeed, having broken eight world records for thinness in as many years, the 2020s have proven Bvlgari to be a watchmaker unparalleled in modern history.

In 2011, Bvlgari was purchased by the LVMH Group, ensuring an allocation of resources and limelight that have placed the brand at the center of the watch buying public’s attention. From simple, time-only pieces to some of the world’s most complicated watches — and the world’s thinnest mechanical watch, full stop — Bvlgari’s watchmaking division continues to develop some of the most stunning timepieces in the world, each imbued with a certain Roman charm and sophistication.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a two-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.