Why We Love it
Why We Love it–
Chronographs are funny things. In the past chronos offered a time-saving (even life-saving) complication, in today's digital age the passage of time is signaled not by the stately sweep of a chronograph hand, but by the sound of marimbas. Collectors on forums across the Internet engage in spirited debated about the utility of a chronograph: given that most people these days use their phones as alarms or timers, the chronograph could be considered a useless function, the registers on the dial needless clutter.
But we love a good chronograph here at Analog/Shift, and there's no denying that certain brands do them exceptionally well.
Breitling first started manufacturing wrist chronographs as early as the 1930s, and in 1936 became official supplier to air forces of the United Kingdom and Canada. While perhaps best known for their Navitimer and Chronomat lines--which were used heavily by pilots of many nations--Breitling also produced scores of other chronograph models that merit consideration.
Starting in the 1930s, Breitling chronographs were distributed in Sweden under the firm of Kronometer Stockholm. Though the distributor sold watches by brands other than Breitling, it's these fine Breitling chronographs with the distinctive Kronometer Stockholm logo that have become the most desirable.
Collecting Breitlings with the Kronometer Stockholm logo has become a past-time among collectors of vintage Breitling. This particular chronograph bears a later Kronometer Stockholm logo, with the letter K inside a crown, used from the late 1940s to the 1970s, when Breitling's agreement with Kronometer Stockolm lapsed. Prior to the 1940s, the logo was written in bold Art Deco letters.
This particular example is a Reference 788, notable for its three-register dial layout. A handsome silver originally, over the years the dial has darkened slightly in places to a lovely champagne hue--particularly in the chronograph registers. With its light dial and elegant tapered lugs, it's a reminder of the versatility of vintage Breitling.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.