Benrus Day/Date Pointer
Why We Love it
Why We Love it–
The Benrus Watch Company, founded in New York City, quickly became one of America's iconic watch brands. With large assembly efforts in the United States, and a case factory in Waterbury, CT, Benrus was an honest-to-goodness American watch. The company went bankrupt in 1971 because of the Quartz Crisis, but for many years, Benrus was the second largest American watch company after Hamilton.
While Benrus is probably most famous for its defense-contracted GI watches that they produced for troops during the 60s, it was during the 1940s that Benrus produced some of their best watches.
The most notable of these would have to be their beautiful day/date calendar watch introduced in the late 1940s. With a rolled gold case and a manual-wind, 17-jewel Benrus Calibre CE-13 movement, these little beauties made waves as Benrus' most widely sold "complex" wristwatch.
This particular execution features beautiful fancy lugs and a rolled gold case with stainless back. The original Benrus silver sunburst dial and gorgeous bright red pointer hand make this watch a lovely piece of American-made timekeeping.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Benrus Day/Date Pointer