TAG Heuer Aquaracer Chronograph
Why We Love it
Why We Love it–
Why We Love It
There is no doubt that diving watches hold a special place in the hearts of many collectors, ourselves included. In fact, Analog:Shift was founded nearly ten years ago with its eyes set squarely on vintage divers.
With their simple designs and robust movements, the tool watches of the 1960s and 1970s were built to accompany the adventurer across the globe and to keep time at its great heights as well as its dark depths.
Today, the dive watch segment is stronger than ever with the spirit of an era past living on in the full spectrum of the market - from entry-level micro-brands, all the way up.
In the late 1970s, Heuer was looking to capitalize on the demand for dive watches, and they suceeded. Today, Tag Heuer features a full-line of dive watches with different shapes, sized, and movements.
This watch, a Reference CAF2012.BA0815 comes in at 43mm and features a luminous multi-textured blue dial with a matching handset, a unidirectional rotating stainless steel dive timing bezel, a stainless steel bracelet with a locking deployant clasp, and a robust and dependable Calibre 16 automatic-winding chronograph movement.
If you are looking for a good looking, functional, and affordable option into the dive-watch segment with some added functionality, we think that this is an excellent option.
The Heuer Story
In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications.
The Heuer name was not unknown in motor racing and aviation circles. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize—or at the very least reexamine—the company’s already-successful line of chronographs.
He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, not just numbered. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen.
In designing the Carrera, Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). What resulted was a chronograph that gave only the most necessary bits of information, with plain baton markers: clean, uncluttered, undeniably attractive.
The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. Falling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG) and subsequently Louis Vuitton Moet Hennessey, who have brought the brand into the modern age.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
TAG Heuer Aquaracer Chronograph