Rolex GMT-Master II 'Pepsi'
Why We Love it
Why We Love it–
In 1989, Rolex rolled out the first model of its now famous GMT-Master II - the Reference 16710. They are a seamless blend of old and new, with vintage looks and modern technology—all that we could ask for in a Rolex.
Whereas the current crop of GMT-Master IIs have gotten larger and heftier, the Reference 16710 is still a svelte 39mm, having the proportions of a GMT of yesteryear, with thin lugs and a bracelet with brushed—not polished—center links. The only obvious concessions to modernity are the glossy dial and and a sapphire crystal. Early versions used Tritium luminous material on the dial, before transitioning to Super Luminova for enhanced visibility in low-light conditions.
This particular example, a Reference 16710, dates to circa 2001 and features an untouched case with a flawless glossy black dial, solid link Oyster bracelet with Fliplock clasp, and an outstanding faded 'Pepsi' bezel insert with pink hues. It also comes complete with punched papers from Lücker dated 2003.
If you appreciate the functionality of a GMT-Master over a Submariner and are looking for a strong example of a Pre-Maxi case model with a neo-vintage patina story, your search is complete!
The case is in outstanding untouched condition overall showing light wear consistent with gentle use. Luminous glossy black dial is in near mint condition with applied Luminova indices and matching handset. Signed crown.
From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.
From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.
Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)
Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.
Analog:Shift stands behind the authenticity of our products in perpetuity.
Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.
We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.
Please contact us prior to purchase for additional details on shipping and payment options.
Shipping & Returns
Shipping & Returns+
All of our watches include complementary insured shipping within the 50 states.
Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.
We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.
Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.
We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.
Rolex GMT-Master II 'Pepsi'